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Ninety-three percent of executives state that improving customer experience is one of their organization’s top three priorities for the next two years. Yet, research reveals a perception-reality gap between the experience that companies believe they deliver and the experience that customers actually have.
Fortunately, the science around understanding and maximizing the customer experience has evolved, and executives now have a host of resources to manage and measure customer experience.
Download the research brief below to learn the keys to measuring customer experience and how to best harness the tools at your disposal.