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[Research Brief] Mind the Gap: Critical Pitfalls of the NPD Process

NPD_researchBrief_Cover

New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will be shuttered within the first year.

The key to a successful product launch is the rigor of the NPD process itself. Download this research brief to learn:

  • The benefits of a stage-gate or waterfall NPD process
  • Critical questions to ask at each stage of the NPD process
  • Common pitfalls to look out for and how to avoid them
  • Key market research tools to employ at each stage of the NPD process
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