[Research Brief] Mind the Gap: Critical Pitfalls of the NPD Process
New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will be shuttered within the first year.
The key to a successful product launch is the rigor of the NPD process itself. Download this research brief to learn:
- The benefits of a stage-gate or waterfall NPD process
- Critical questions to ask at each stage of the NPD process
- Common pitfalls to look out for and how to avoid them
- Key market research tools to employ at each stage of the NPD process