Become a Client

Access the best custom research to help hit your organization's goals. Set up your custom consult below in 60 seconds or less

  • This field is for validation purposes and should be left unchanged.
PUT THE POWER OF DATA See the stats TO WORK FOR YOUR ORGANIZATION

Become a Hanoverian

Join the second fastest growing market research firm worldwide and a top 50 fastest growing company in D.C. area – embark on a career with Hanover Research. Hanoverians hail from top educational institutions and firms in the U.S. and globally. Our staff have degrees ranging from bachelors to advanced masters and doctorate degrees in a variety of arts and sciences fields as well as professional experience in diverse industry areas. More than anything, we seek out candidates who approach questions with curiosity and precision and who delight in providing clients with high-quality, accurate, and objective work.
  • This field is for validation purposes and should be left unchanged.

Get the answers you need.

to general questions, press inquiries, references, citations & more. Just fill out the form below and we.ll get back to you within 48 hours or less

For inquiries relating to press and media coverage, reference and citations, content licensing, and other matters, please fill out the form below and we will contact you within 48 hours.
  • This field is for validation purposes and should be left unchanged.

View Our Fact Sheet SEE THE STATS: FILL OUT THE FORM FOR YOUR FREE FACT SHEET

Hanover

[Research Brief] Mind the Gap: Critical Pitfalls of the NPD Process

NPD_researchBrief_Cover

New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will be shuttered within the first year.

The key to a successful product launch is the rigor of the NPD process itself. Download this research brief to learn:

  • The benefits of a stage-gate or waterfall NPD process
  • Critical questions to ask at each stage of the NPD process
  • Common pitfalls to look out for and how to avoid them
  • Key market research tools to employ at each stage of the NPD process
  • This field is for validation purposes and should be left unchanged.