The Hanover Model For Biotechnology & Pharmaceuticals

Our Impact

We understand you by understanding your customers.

See how the Hanover Research is helping clients build better consumer relationships.


Three Pitfalls of the NPD Process

The process of bringing a new product to market can be riddled with barriers. In this brief white paper, we share findings on things to avoid in the NPD process as well as solutions to reduce these obstacles.

Thought Leadership