Introducing The Hanover Model

Solutions for Other Industries

We understand you by understanding your customers.

See how Hanover Research is helping companies across a multitude of industries build better consumer relationships.

Solutions

Three Pitfalls of the NPD Process

The process of bringing a new product to market can be riddled with barriers. In this brief white paper, we share findings on things to avoid in the NPD process as well as solutions to reduce these obstacles.

Thought Leadership