Millennials, also known as Generation Y, are not your parents’ generation; they do things differently and in a big way. Millennials also happen to be the largest generation; some 80 million individuals born after 1980 and before the early 2000s make up this young but influential demographic.

Firms are increasing their focus and capitalizing on the enormous growth of international markets. If your firm is looking to expand internationally, below are guidelines on executing an effective market evaluation.

Firms face tremendous risk when entering into an international market through an organic growth and/or merger and acquisition strategy. How do successful firms mitigate the risk of failure?

To overcome the digital abyss, internet retailers are printing catalogs to grow brand equity and increase revenue.

Most companies understand that financial incentives can encourage behaviors beneficial to both firms and individuals, and many use such incentives to improve workforce productivity.

In studying the best practices of CRM programs, a recent Hanover Research study found that they have the following seven key traits in common:

Previously, we discussed direct marketing to Generation Y (also known as “Millennials”, as they came of age after the new millennium). Here, we take a look at the ideal marketing channels for Generation Y’s predecessors – Generation X and the Baby Boomers.

Generation Y, or the “Millennials”, have been entering the workforce over the past decade, increasing their purchasing power, their influence—and their interest to marketers.

The results of a BuyLine Research survey of 275 executives highlights the

Marketers assume that customers want to play the game and can be encouraged to participate with increasing devotion to a particular brand. However, the actual tested experiences of consumers involved in loyalty programs challenge such an easy understanding of this progression from interest to loyalty.