Posts in : Business Blog
October 16, 2013
The following infographic highlights key strategies used to promote and merchandise products.
August 28, 2013
In the previous two posts, we explained the fundamental and expanded components of a market evaluation you should evaluate. Now that you have the core framework, the next step is to operationalize it in a systematic and objective way. Here are the three steps to follow as your conduct a market evaluation.
August 21, 2013
In the past two blogs, we have discussed the fundamentals and key strategies of developing more effective market evaluations. Once B2B companies are equipped with this wealth of information and data, they should be ready to implement it into their strategic planning.
August 13, 2013
The topic of international market evaluations is of great importance as B2B companies look to access new markets and gain a competitive advantage globally.
August 1, 2013
Brand architecture serves as the corporate roof under which a business can protect and unify its brand portfolio. Fortune 500 companies, e.g. the P&Gs, Krafts, and Coca-Colas of the world, utilize brand architecture strategies to protect their numerous brands from external market forces, as well as to unify brands in order to enhance consumer associations and perceptions.
June 18, 2013
Millennials, also known as Generation Y, are not your parents’ generation; they do things differently and in a big way. Millennials also happen to be the largest generation; some 80 million individuals born after 1980 and before the early 2000s make up this young but influential demographic.
June 4, 2013
Firms are increasing their focus and capitalizing on the enormous growth of international markets. If your firm is looking to expand internationally, below are guidelines on executing an effective market evaluation.
May 21, 2013
Firms face tremendous risk when entering into an international market through an organic growth and/or merger and acquisition strategy. How do successful firms mitigate the risk of failure?
April 4, 2013
To overcome the digital abyss, internet retailers are printing catalogs to grow brand equity and increase revenue.
March 5, 2013
Most companies understand that financial incentives can encourage behaviors beneficial to both firms and individuals, and many use such incentives to improve workforce productivity.