Business Reports

B2B Marketing – Top Spenders

At the request of one member, Hanover Research has prepared this report on the top-spending industries and companies in B2B advertising. This report utilizes the list published by BtoB Online of the Top 100 B2B Advertisers of 2008.1 This list is based on data from TNS’ most recent report on B2B advertising, published in September 2009. Read More (PDF)

Consumer Loyalty Programs

In the following report Hanover Research presents information on consumer loyalty programs. First, we discuss secondary literature and academic research on the psychological and physical structures of these programs. Second, we profile successful programs from a range of industries. Read More (PDF)