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Comprehensive research to solve your most pressing business challenges.

Higher Education Solutions

Practical insights and holistic solutions  to address pressing Higher Education challenges.

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Actionable data, insights, and guidance to educate the whole child from kindergarten through twelfth grade.

Research & Insights

Corporate

Reports & Briefs

The Guide to Brand-Driven Growth

Learn how to measure brand to drive growth. Diagnose where performance breaks down and what drives demand, differentiation, and preference.

Higher Education

Reports & Briefs

2026 Trends in Higher Education

K–12 Education

Reports & Briefs

2026 Trends in K-12 Education

Corporate

Reports & Briefs

Common Pricing Strategy Mistakes

Identify what’s undermining your pricing strategy and fix what puts margin and demand at risk Pricing decisions are becoming harder to get right as market

Corporate

Reports & Briefs

The Go/No-Go Guide to Market Expansion

Corporate

Reports & Briefs

Customer Journey Mapping Toolkit

Higher Education

Reports & Briefs

Top 10 Degrees on the Rise in 2026

Track this year’s trending degrees and occupations to understand where student and employer demand is heading. Students are increasingly drawn to college degrees that deliver

Higher Education

Reports & Briefs

2026 National Admitted Student Survey

Higher Education

Reports & Briefs

Top Career Skills for New Grads in 2026

K–12 Education

Reports & Briefs

K-12 Leaders’ AI Framework: Systemwide Strategy, Governance, and Impact

Responsible use of K-12 artificial intelligence begins with a clear vision, thoughtful implementation, and meaningful evaluation of outcomes. While artificial intelligence is now readily used

K–12 Education

Reports & Briefs

K-12 Curriculum Mapping Best Practices

K–12 Education

Reports & Briefs

K-12 Program ROI Planning Toolkit

When it comes to success, our numbers tell the story

Over 1,000 organizations trust our results-driven data to power their financial, marketing, and personnel decisions.

1+ Million

Surveys deployed annually

$70 Million

First year revenue for new academic programs

96%

Client Satisfaction rate

$1.4 Billion

In grant funding secured for our clients

Comprehensive research to answer your organization’s questions

We tailor answers for your organization using research methodologies that drive actionable insights.

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Register for Upcoming Webinars

Navigating the Foundation Funding Landscape

In today’s funding landscape, seeking support from private foundations is a necessity for organizations looking to diversify their funding portfolios and sustain strategic initiatives. …

September 24, 2026 12:00 pm ET

Grants for Higher Ed Institutions, Higher Education, K–12 Grants

Survey Insights: What Prospective Students Want in 2026

Join Hanover and campus leaders to unpack the findings from Hanover’s 2026 Prospective Student Survey and translate them into practical recruitment moves for the …

October 27, 2026 2:00 pm ET

Brand Strategy, Enrollment Management, Higher Ed Trends, Higher Education, Student Success

Collaborating with Community Partners in Grant Seeking

Community partnerships can strengthen proposals, expand resources, and make your work more compelling to funders. Building these relationships requires trust, shared goals, and clear …

October 29, 2026 12:00 pm ET

Grants for Higher Ed Institutions, Higher Education, K–12 Grants

Assessing Alignment & Competitiveness in Grant Prospecting

While many grant seekers have access to a wealth of information about funding opportunities, finding the right fit can still be a challenge. …

November 19, 2026 12:00 pm ET

Grants for Higher Ed Institutions, Higher Education, K–12 Grants

Roundtable: Building Interdisciplinary Collaboration

As research challenges become more complex, institutions are prioritizing interdisciplinary collaboration as a key component of their long-term research strategies. In this roundtable …

December 17, 2026 12:00 pm ET

Grants for Higher Ed Institutions, Higher Education, K–12 Grants

Case Studies

K–12 Education

Washtenaw ISD Expands Career Technical Education and Secures $25 Million in Funding

Washtenaw Intermediate School District partnered with Hanover Research to expand CTE and career readiness, reduce access barriers, and generate new funding. …

Corporate

McCall Farms Turns Consumer Questions into Confident Brand Decisions

McCall Farms needed a partner that could help them answer the questions that matter the most to their brands. Specifically, they were looking to better understand their…

Higher Education

SUNY OW Investigates Enrollment Data, Lifting Applications by 15 Percentage Points

Hanover Research’s non-matriculant data analysis helped SUNY Old Westbury learn why some students declined, and how to boost application and admission rates….

Corporate

Rheem Measures Homeowner and Contractor Demand for Sustainability

Rheem enlisted Hanover Research to design and field two quantitative studies on new sustainable products with a sample of homeowners and HVAC & plumbing contractors….