About Hanover Research
Hanover Research is a brain trust designed to level the information playing field. We are hundreds of researchers who support thousands of organizational decisions every year.
From strategic expansions into new markets, products, or programs to daily operations that delight customers, retain employees, and optimize revenue, Hanover’s team supports clients across the entire decision spectrum.
We run on a unique long-term relationship model that allows us to be a true strategic partner, delivering critical information to our clients more quickly and at a lower cost than traditional firms. We accomplish this by leveraging a talent engine that introduces our clients to and allows them to benefit from the intellectual sharing economy.
Our clients come in all shapes and sizes—from established global organizations, to emerging companies, to educational institutions. Their operating models are often lean, but their need for analytical rigor in decision making is equal to that of larger competitors.
Top 50 company for 5 years in a row
200+ analysts with advanced degrees
Founded in 2003, Hanover has over 300 employees, including a high-caliber staff of researchers, survey experts, analysts, statisticians, and grant professionals.
96% client satisfaction rate
We accomplish this by leveraging a talent engine that introduces our clients to and allows them to benefit from the intellectual sharing economy.
Make decisions with confidence, not guesswork
Hanover Research provides high-quality, custom research and analytics through a cost-effective model that helps clients in the corporate, higher education, K-12 education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing Research Agenda Adapts with Your Organization’s Needs
Expert
200+ Analysts with Advanced Research Expertise
Efficient
Annual, Fixed-Fee Model Delivers Shared Costs and Benefits
Dedicated
Exclusive Account and Research Teams Ensure Strategic Partnership
Capitalize on our exposure to a myriad of industries and challenges
From CEOs and CMOs to Superintendents, Provosts, Chief Academic Officers, and VPs of Finance, our research informs decisions at any level and across any department.
Rheem Measures Homeowner and Contractor Demand for Sustainability
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Kathleen Payne, Research and Customer Insights Manager, Rheem
New Albany-Plain Local School District Assesses Students’ Social-Emotional Competencies
“We have really appreciated our partnership with Hanover, particularly in being able to do longitudinal work—we like being able to look at work from years ago to see school improvement shown through data-driven insights. The survey team has given us solid research that we can lean on to make informed decisions driven by what our community is showing and saying; we plan to use these survey results to see how we can best support our students in their social-emotional learning. We’ve done substance use, SEL, and staff climate surveys with Hanover, and have found that our partnership helps us be better at what we do.”
– Jon Hood, Director of Student Services, Safety & Security
Hanover Quantifies Iowa Wesleyan University’s $55.1M Economic Impact on Its Community
“Global competition is increasingly regional in nature, and rural regions with comprehensive regional universities are uniquely advantaged. Beyond the obvious economic impacts this study highlights, Iowa Wesleyan University is building the human, social and cultural capital of this region, and is poised to enhance these unique contributions to regional competitiveness. This region would be wise to assure these benefits are acknowledged and supported.”
– Charles W. Fluharty; Iowa Wesleyan University Board of Trustees and President and CEO of the Rural Policy Research Institute
Building a Robust Industry Index for the Auto Care Association
“We value Hanover’s ability to thoroughly contemplate our research questions and execute sophisticated and innovative methodologies that best support our organization’s strategic direction and product division. We view Hanover as a partner in our thought leadership and look forward to working with them on an ongoing basis.”
– Behzad Rassuli, Vice President, Market Intelligence, Auto Care Association
Mueller Leverages Market Analysis for Long-Term Product Strategy
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Deron Austin, Sr.; Director of Marketing
Why CIRCOR Aerospace is Partnering with Hanover Research
“We greatly appreciate the high quality of work that Hanover has produced for us during our partnership. Hanover has been able to delve into very specific markets for many of our products, providing valuable insights including market trends, barriers, sizes, competitive analysis and more. Our Hanover team’s professionalism and ability to expand our research capabilities has been appreciated as we shape our strategies for the coming years.”
– Director of Sales & Business Development for CIRCOR Aerospace
Why Once Upon a Farm Organics is Partnering with Hanover Research
“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”
– Katie Marston, CMO and Nicole MacNeill, Brand Manager
Why Health Language is Partnering with Hanover Research
“Hanover’s secondary research approach to market sizing helped us with our strategic planning process and refreshed our business case to be more accurate. Hanover’s multi-methodology capabilities with secondary and primary research allow us to get a comprehensive view into the size of the market as well as understand our target buyers.”
– Brian Diaz, Sr. Director of Strategy and Marketing
News
For more than 15 years, we have tailored insight to drive decisions
Hanover Research Named Top 50 Research Firm by the Insights Association and the American Marketing Association
Hanover Research Named Top 50 Research Firm by GreenBook Market Leaders Report
Hanover Research Named Top 50 Research Firm by American Marketing Association
Hanover Research Named Top 50 Research Firm by American Marketing Association
- American Marketing Association Top 50 National Market Research Firm
- Opened New York office
- Celebrated serving over 1,000 clients
- 2nd fastest growing firm in the market research industry worldwide
- 2015 Washington Business Journal’s 50 Fastest Growing Companies in the Washington, D.C. Area
2014 Washington Business Journal’s 50 Fastest Growing Companies in the Washington, D.C. Area
Celebrated serving over 500 clients
Acquisition of Educational Research Services
Grants division launched
K-12 Education practice launched
- First client joins
- Higher Education practice launched
- Corporate practice launched
Corporate practice launched
2020
2018
2016
- American Marketing Association Top 50 National Market Research Firm
- Opened New York office
2014
2011
2008
2003
2019
2017
2015
- Celebrated serving over 1,000 clients
- 2nd fastest growing firm in the market research industry worldwide
- 2015 Washington Business Journal’s 50 Fastest Growing Companies in the Washington, D.C. Area
2013
2009
2005
- First client joins
- Higher Education practice launched
- Corporate practice launched
