About Hanover Research
Insights To Make Decisions With Confidence
Hanover Research gives organizations a competitive advantage through custom market research, data-driven insights, and strategic guidance.
With a 96% client satisfaction rate, Hanover makes market research accessible to all using the latest research methodologies that deliver outstanding value and measurable impact. Our findings support decisions across industry sectors for established organizations, emerging companies, and educational institutions.
Unique and objective market research
Hanover offers a variety of research products and services, but the core of our business is always customization. We focus on meeting your organization’s exact needs and preferences.
Why organizations count on Hanover Research
Hanover Research has delivered decision-shaping intelligence for over two decades. Our insights have driven our clients and partners forward into new approaches, new offerings, and new markets.
More than data, our industry-expert insights shed light on evergreen questions as well as emerging challenges. We support organizations in three primary markets:
Our people and our proprietary tools and technologies provide the data, insights and intelligence that drive successful decision-making.
of organizations conduct market research frequently
of businesses say market research provides an ROI of more than 4x
of organizations say market research findings are an effective tool for decision-making
How Hanover makes market research accessible
Most companies lack the internal skillsets and expertise to gather and analyze the data they need. Hanover Research has 200+ research analysts with advanced expertise. We provide seamless access to every type of research methodology, so you never have to hire internally. Our teams apply the right approach to every challenge, every time to deliver the data and insights you need.
Our clients frequently need to understand significant market trends and forces that shape the challenges they face. Hanover contextualizes emerging challenges and opportunities by examining macro and micro market dynamics. Our analyst teams are sector specialists who know the nuances that come into play.
Hanover Research is built to meet each organization’s preferences and processes for how information is provided. Sometimes our clients need a report; other times, a raw dataset. No matter the ask, our research teams deliver. We meet your requests by creating flexing reports, datasets, and interim findings with crosstabs for intuitive access to information.
Our vision for market research
As the stakes rise ever higher for organizations, making solid, information-based decisions has become critical. Hanover is committed to delivering exceptional research in service to our clients by providing the information organizations need, how they need it, and when they need it.
Technology, methodology, and the ongoing need for findings that shape critical decisions fuel our growth. Validity will be our hallmark. Achieved through an unrelenting commitment to conducting objective research.
Highly credentialed researchers will be our difference-makers. We will invest in their skills and expertise across methodologies and industries to support excellence, responsiveness, accuracy, and flexibility.
The world’s demand for market knowledge will never yield. Nor will investment in our capabilities. From machine learning to AI, our approach starts with each client’s decision-making needs and builds backward to meet them successfully.
Our vision is to make market research accessible to all and so ingrained in companies’ processes that no decision is made without being rooted in research. From the strategic to the day-to-day, we believe research insights drive better decision-making. We are unlocking the power of market research so that all levels in an organization can customize the information they need, how they need it, and when they need it.
20 great years in 20 fun facts
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Our impact
Hanover Research has conducted nearly 100,000 research studies. Each one of them is a success story worth sharing.
Iowa City Community School
A diverse, equitable, and inclusive culture
Hanover Research creates an equitable environment where employees of all levels listen to and learn from each other. Our teams have different roles, but we see and respect one another as equals. Embracing the varied backgrounds in age, gender identity, race, sexual orientation, physical ability, ethnicity, religion, and global perspectives is fundamental to our success.
Inside our culture, everyone is appreciated, empowered, safe, and welcome to bring their authentic selves to each moment.
