Advancement Analytics
Advanced donor insights to help you reach the right donors, with the right messages, at the right time.
Get Insight Into Your Donor Base
Personalized campaigns are the key to attracting and retaining donors and increasing donation value. Advancement Analytics provides actionable insights into your donor base, giving you the tools you need to create hyper-personalized campaigns year-after-year.
Make Your Database Smarter
Personalize with Donor Segmentation
Set Strategy and Messaging
How it works
Our Advancement Analytics solution is a three-step process that results in a comprehensive picture of your donor base. As the only solution to combine data analysis with research, each step serves as a foundation to inform and enhance the next one.
Contact Database Augmentation
Update your existing donor database and create a more complete donor profile with additional details including demographic, behavioral, and psychographic information.
Donor Segmentation Analysis
Build on the results of data augmentation and your contact database to create custom donor profiles for even more granular campaign targeting.
Donor Engagement Survey
Reveal the messages and channels that are most effective with a customizable survey to alumni and potential donors.
Advancement Analytics in Action
One easy-to-use interface delivers insights at the group and individual levels to support your advancement campaign planning and messaging throughout the year.
- Augmented Contact Data
- Audience Segmentation and Targeting
- Insight into Effective Messaging and Campaign Channels
The Results: A 360-Degree Donor View
Advancement Analytics produces a detailed picture of your donor base so you can target every donor with the same precision and strategy generally reserved for major donors.
- Gain granular insight into your entire donor base
- Identify and target key donor groups
- Save time and maximize development outreach
- Know which messages and channels to prioritize
- Hyper-target donor outreach to maximize giving frequency and amount
Advancement Analytics Benefits
Get a detailed picture of your donor base so you can target every donor with the same precision and strategy generally reserved for major donors
Receive custom donor profiles for granular campaign targeting and personalization
Access your dashboard anytime; results are repeatable for year-after-year insights to benchmark donor engagement over time
Inform your targeted outreach with alerts about events including home purchases, income levels, and others
Get personalized advancement analytic support from our expert researchers so you can put your insights into action
Free Consultation with an Advancement Analytics Expert
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