Advancement Analytics

Advanced donor insights to help you reach the right donors, with the right messages, at the right time.

Free Consultation with an Advancement Analytics Expert

GET INSIGHT INTO YOUR DONOR BASE

Personalized campaigns are the key to attracting and retaining donors and increasing donation value. Advancement Analytics provides actionable insights into your donor base, giving you the tools you need to create hyper-personalized campaigns year-after-year.

Database Icon - Make Your Database Smarter

Make Your Database Smarter

Personalize with Donor Segmentation

Strategy Icon

Set Strategy and Messaging

How It works

Our Advancement Analytics solution is a three-step process that results in a comprehensive picture of your donor base. As the only solution to combine data analysis with research, each step serves as a foundation to inform and enhance the next one.

1

CONTACT DATABASE AUGMENTATION

Database Icon - Make Your Database Smarter

Update your existing donor database and create a more complete donor profile with additional details including demographic, behavioral, and psychographic information.

2

DONOR SEGMENTATION ANALYSIS

Build on the results of data augmentation and your contact database to create custom donor profiles for even more granular campaign targeting.

3

DONOR ENGAGEMENT SURVEY

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Reveal the messages and channels that are most effective with a customizable survey to alumni and potential donors.

ADVANCEMENT ANALYTICS IN ACTION

One easy-to-use interface delivers insights at the group and individual levels to support your advancement campaign planning and messaging throughout the year.

advancement analytics

The Results: A 360-Degree Donor View

Advancement Analytics produces a detailed picture of your donor base so you can target every donor with the same precision and strategy generally reserved for major donors.
Granular Insights IconGain granular insight into your entire donor base
Identify and target key donor groups
Outreach IconSave time and maximize development outreach
Know which messages and channels to prioritize
Hyper-target donor outreach to maximize giving frequency and amount

Advancement Analytics Benefits

Get a detailed picture of your donor base so you can target every donor with the same precision and strategy generally reserved for major donors

Receive custom donor profiles for granular campaign targeting and personalization

Access your dashboard anytime; results are repeatable for year-after-year insights to benchmark donor engagement over time

Inform your targeted outreach with alerts about events including home purchases, income levels, and others

Get personalized advancement analytic support from our expert researchers so you can put your insights into action

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Free Consult with an Advancement Analytics Expert