Beth has over 15 years of market research and methodology experience spanning a breadth of industries; starting in education and non-profit sectors, with a focus on food and beverage, retail, and educational technology over the past seven years. In addition to her breadth of research knowledge, in recent years she has expanded into product development and strategy for Hanover’s Corporate practice. She currently oversees Hanover’s Brand Tracker solution and the direction of new products and services for Hanover Research.
“I love understanding what motivates human behavior; what drives our innate reactions and emotions. I have used this fascination to drive my education and career, blending passion with science.”