Areas of Expertise: Corporate Market Research
Sarah is a seasoned research professional with experience helping clients with strategic brand management in the B2C, B2B, and professional services space. Currently, she oversees Hanover’s Corporate Research team, which conducts projects using data analytics, secondary, and survey research methods. She has a passion for designing research projects that allow the team to provide data-driven insights to clients’ research questions. Previously Sarah served as a survey methodology consultant at Hanover, and she is proficient in a variety of advanced survey methods.
"I am a researcher by nature, and the common thread throughout my studies and my career has been understanding how people make decisions and respond to incentives. My work at Hanover allows me to indulge in my natural curiosity while helping Hanover’s clients understand customer behavior, needs, and preferences."