Hanover adds critical manpower to Blue Diamond’s product marketing efforts. Our team has limited time, and therefore uses Hanover to devote a level of attention to specific categories of interest that we cannot dedicate ourselves. Through the partnership, Hanover conducts the deep-dive category assessments we need, allowing our team to focus on addressing the high-value business questions that arise from the research.
Al Greenlee; Director of Marketing at Blue Diamond
Blue Diamond® Growers (Blue Diamond) is the world’s largest almond processing and marketing company. With a 10% annual increase in the global demand for almond goods, Blue Diamond partnered with Hanover Research to evaluate growth opportunities and conduct research into new business development.
To determine Iowa Wesleyan’s 2015-2016 economic contribution to a 16-county region of Southeast Iowa, Hanover Research employed a regional input output model to estimate the economic impact of the university’s operations on the area. The analysis considered factors like the university’s operating and capital expenses, alumni earnings potential, spending by its outof-area students, and its direct, indirect, and induced impact on the local economy.
Using Hanover’s analysis, Blue Diamond is able to:
- Target growth opportunities for its Almond Breeze product line
- Understand key factors of market growth or decline
- Navigate barriers to market entry and evaluate profitability of category entrance