Sylvan Learning partnered with Hanover to maintain and promote them as a market leader positioning in the K-12 personal learning industry.
Sylvan Learning partnered with Hanover to maintain and promote them as a market leader positioning in the K-12 personal learning industry.
In 2011, Sylvan partnered with Hanover Research to centralize the company’s research initiatives and eliminate the annual bidding process for recurring project needs. Amy Przywara, Vice President of Marketing, noted how Hanover meets a significant need for Sylvan by stating, “Sylvan is a huge company, but our headquarters operations are quite small – meaning we have to prioritize how to allocate our staff’s time efficiently. Having Hanover’s partnership gives us the best of both worlds, providing dedicated support that integrates research expertise with a comprehensive understanding of our business. This partnership gives us access to research experts without the overhead that often comes with external vendor contracts or maintaining our research department.”
“Sylvan is a huge company, but our headquarter operations are quite small.”
Amy Przywara
Vice President of Marketing
Sylvan’s marketing group manages the Hanover partnership and oversees the company’s brand initiatives, creative operations, new product promotions, and content marketing. Amy and her team integrate Hanover’s findings as a “piece of the puzzle” when creating Sylvan’s messaging and when developing go-to-market strategies. Further, Hanover’s research is often presented to Sylvan’s Project Review Board – an executive forum influencing the company’s strategic direction.
“Having Hanover’s partnership gives us dedicated support that integrates research expertise with a comprehensive understanding of our business.”
Amy Przywara
Vice President of Marketing
Franchising regulations require that Sylvan provide disclaimers to qualify all brand statements when marketing to sell additional franchise units. Hanover’s surveys of Sylvan customers and non-customers have armed the company with the data needed to support these claims and build the brand’s credibility with current and prospective customers. Amy illustrates the value of our partnership, “Sometimes we’re so focused on our internal needs that we lose sight of best practices and an element of objective industry perspective. Hanover is our solution to overcoming this issue. The partnership helps us to interpret the big picture of our market positioning through objective eyes.”
“The partnership helps us to interpret the big picture of our market positioning through objective eyes.”
Amy Przywara
Vice President of Marketing
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