CDK partnered with Hanover Research to understand the perception of car dealerships among job seekers.
- Insights Blog
- 11/10/2023
CDK partnered with Hanover Research to understand the perception of car dealerships among job seekers.
As a market leader who provides integrated technology solutions to the automotive industry, CDK Global supports dealerships with innovative sales, marketing, operations, and management tools.
To facilitate dealership workforce diversity, CDK seeks to understand the perception of car dealerships among job seekers.
CDK tasked Hanover with fielding and analyzing a survey to assess attitudes about car dealership employment opportunities.
Hanover’s research consultants used their understanding of CDK’s business needs to source a pre-qualified panel of respondents, and design, field, and analyze a survey to provide insight to CDK on attitudes about car dealership employment opportunities. The survey sought to understand the following:
As a result, Hanover recommended that dealerships highlight non-sales roles to attract female candidates seeking work-life balance because many women express doubts about whether dealership sales roles can meet their needs in this respect. Hanover’s survey provided critical insights into the top factors women consider appealing regarding career opportunities at car dealerships.
“Hanover provided tactical insight into job seekers’ preferences.”
Peter Kahn,
Senior Director, Market Research and Global Insights
Peter Kahn, Senior Director, Market Research and Global Insights, was delighted. He reports, “Hanover provided tactical insight into job seekers’ preferences. The Hanover team produced really great work that instilled a high level of confidence in our relationship. The study was able to answer our primary questions, was completed in a timely manner, and my Hanover team was very responsive to any questions I had. The insights for this survey will definitely help inform our decisions as we seek to better serve and inform our dealer partners.”
Working with the insights from Hanover’s study, CDK Global was able to:
“The Hanover team produced really great work that instilled a high level of confidence in our relationship.”
Peter Kahn,
Senior Director, Market Research and Global Insights
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Automotive
Hoffman Estates, IL
Surveys including Employment Preference Survey, Survey Fielding, Survey Analysis, Actionable Recommendations
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