McCall Farms needed a partner that could help them answer the questions that matter the most to their brands. Specifically, they were looking to better understand their customer experiences and barriers to entry to inform future positioning, messaging and marketing strategies for their brand.
When planning for future media and campaign spend, McCall Farms and its Brand Manager, Brian Hodges, wanted to understand more about how customers make decisions to purchase their products. What occasions drive consumption and what factors besides price influence a purchase decision?
“No matter how familiar you are with the business, no one person’s instinct is going to be able to make the right decisions all of the time. You have to hear from your consumer to understand what they’re looking for and make sure that you’re meeting their needs, or they’re going to find a different company that is.”