The Teaching Company turned to Hanover Research for help shaping their product concept, refining the features, and understanding key customer segments.
- Insights Blog
- 05/23/2023
The Teaching Company turned to Hanover Research for help shaping their product concept, refining the features, and understanding key customer segments.
The Teaching Company (now known as Wondrium), an educational media firm, needed research to inform the development of a new streaming video subscription service.
They turned to Hanover Research for help shaping their product concept, refining the features, and understanding key customer segments.
Hanover employed a variety of research methodologies to assist The Teaching Company in developing its new product offering, including conjoint analysis, surveys, and segmentation analyses.
Used in combination, these approaches enabled Hanover to inform the most appealing and revenue-maximizing product bundle and features.
Hanover created a Customer Adoption Revenue Prediction Model, which revealed that The Teaching Company should not select the highest adoption rate, but rather choose a lower rate to maximize revenue potential.
Based on their work with Hanover, The Teaching Company launched The Great Courses Plus, a subscription-based video-on-demand product, which has hit several critical new product milestones including:
“Hanover’s predictions and estimates were right in line with the actual price tradeoff and acquisition rates we experienced during product launch. Our leadership team regularly says that this is the most heavily and thoroughly researched NPD launch that they’ve ever been part of.”
—Kevin Manzel, Director of Innovation, The Teaching Company
The Teaching Co.
Educational Media Firm
Chantilly, VA
Solutions
Expertise
Research & Insights
About Us
Receive industry-leading insights directly in your inbox.
If you have difficulty accessing any part of this website or the products or services offered by Hanover Research, please contact us at info@hanoverresearch.com for support.
Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.
Have questions? Please visit our contact page.
Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: