Hanover helped the organization better understand its market and fulfill its mission of opening doors to a better life for all generations of home owners.
Hanover helped the organization better understand its market and fulfill its mission of opening doors to a better life for all generations of home owners.
Clayton Homes partnered with Hanover Research in early 2013 to expand the capacity of its Insights Team. The company sought to tap into Hanover’s extensive analyst team to help justify marketing expenditures and understand returns on investments
To address this research need, Hanover conducted iterative brand awareness and equity surveys to general populations of interest and prospective homeowners.
Hanover’s support enabled the Insights Team to gain a before, during, and after view of media campaigns and the impact they have on the Clayton Homes brand. Further, analysts have helped Clayton Homes evaluate the needs of different consumer segments, enabling the organization to better understand its market and fulfill its mission of opening doors to a better life for all generations of home owners.
By partnering with Hanover Research, Clayton Homes and the Insights Team have:
6% Increase
“In late 2012, we realized the demand for insights was outpacing our team’s growth. For the cost of another full time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research.”
-Kristen Kolb, Senior Insights Strategist at Clayton Homes
Clayton Homes
Home Builders
Maryville, TN