Mermet enlisted Hanover to explore the various stages of their customers’ purchase journey from product awareness, information gathering, product comparison, retailer selection, to final purchase.
Mermet enlisted Hanover to explore the various stages of their customers’ purchase journey from product awareness, information gathering, product comparison, retailer selection, to final purchase.
Mermet enlisted Hanover to explore the various stages of their customer’s purchase journey, from product awareness, information gathering, product comparison, and retailer selection to final purchase.
“We were exploring a website redesign as part of our overall effort to increase our brand’s online presence. With this goal in mind, we felt it was important to understand the path that potential customers of solar screen fabrics take in their purchase journey to inform our planning. Hanover’s analysis provided in-depth insights that helped us identify online content and services that will resonate well with customers.”
Colin Blackford
Director of Strategy & Innovation
Hanover designed an online quantitative survey to gather in-depth insights into the customer purchase journey for solar textile products.
The survey was deployed to 165 participants who were employed as fabricators, designers, architects, or distributors and had purchased or specified a solar textile product within the past year.
All participants were primary decision-makers or involved in the decision to purchase or specify solar textile products.
After analyzing the survey results, Hanover recommended that Mermet enhance online content by:
Informed by Hanover’s survey analysis, Mermet can:
Successful companies know how to provide customers with a great experience. Their secret? Customer journey maps.
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