Mueller Leverages Market Analysis for Long-Term Product Strategy

Case Study
Mueller Company

Mueller Company enlisted the help of Hanover to quantify projected demand in order to develop a long-term product strategy

Challenge

Mueller Company, a full-line manufacturer of water distribution products, observed growing interest in a specific portion of the water gate valves market, but needed to quantify the projected demand in order to develop a long-term product strategy.

Solution

Hanover performed a market analysis that determined the current market size and growth projections for these water gate valves and identified relevant market trends and competitors in the North American market.

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Outcome

Based on Hanover’s findings, see how Mueller Company:

Confirmed market assumptions and developed a long-term product strategy
Reduced lead time and improved customer service

Our experience over the last couple of years with Hanover has certainly exceeded expectations. I can truly say that our management team here at Mueller now think of Hanover first when they have research, survey or business intelligence needs. This reflects the high quality of the deliverables, the meticulous execution of projects, and the professionalism, business acumen, and promptness of the Hanover project management and client services team.
—Deron Austin, Sr.; Director of Marketing