Rheem enlisted Hanover Research to design and field two quantitative studies on new sustainable products with a sample of homeowners and HVAC & plumbing contractors.
Rheem enlisted Hanover Research to design and field two quantitative studies on new sustainable products with a sample of homeowners and HVAC & plumbing contractors.
For more than 90 years, Rheem has been a leading manufacturer of residential and commercial water heaters and boilers, as well as heating, ventilating, and air conditioning (HVAC) equipment. Continuing its legacy as a leader in heating, cooling, and water heating innovation, Rheem launched a sustainability initiative that would position itself as an industry leader in environmental practices.
Rheem enlisted Hanover Research to design and field two quantitative studies on a sample of homeowners and HVAC & plumbing contractors.
Hanover designed two sequential quantitative online surveys deployed to HVAC/water heater contractors and homeowners. The surveys sought to understand:
To understand the sustainability components most important to these groups, Hanover included a MaxDiff exercise in each survey to rank the appeal of potential sustainability initiative components rigorously.
As a result, Hanover recommended that Rheem market its products with eco-friendly terms that customers perceive positively. Hanover’s surveys provided key insights into the top factors that would influence each group to pursue sustainable, energy-efficient products and the barriers that may keep them from purchasing these products.
“When planning our sustainability initiative, we needed to know what aspects of sustainability mattered most to our contractors and end-users, and what features they valued most in sustainable products, as that would ultimately inform our marketing strategy.”
Kathleen Payne
Research and Customer Insights Manager, Rheem.
Download a copy of our “How to Measure Customer Satisfaction” infographic to prepare for the challenges and opportunities facing B2C businesses this year.
Informed by Hanover’s survey findings, Rheem launched a comprehensive sustainability platform, A Greater Degree of Good, as well as 2025 sustainability commitments, including:
reduction in the greenhouse gas footprint with the launch of new heating, cooling, and water heating product lines
plumbers and contractors trained on sustainable products or sustainable installation and recycling best practices
waste to landfill in global manufacturing operations
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that prioritizes sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
Kathleen Payne
Research and Customer Insights Manager
Rheem Manufacturing Company®
Heating, Cooling, Water Heating, and Commercial Refrigeration
Atlanta, GA
Customer Demand Study, MaxDiff Analysis
Solutions
Expertise
Research & Insights
About Us
Receive industry-leading insights directly in your inbox.
If you have difficulty accessing any part of this website or the products or services offered by Hanover Research, please contact us at info@hanoverresearch.com for support.
Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.
Have questions? Please visit our contact page.
Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: