With its integrated performance enablement software, Betterworks aims to help companies build enterprise wide alignment, secure employee buy in, and accomplish their biggest goals by maintaining a sense of transparency and accountability across departments.
While Betterworks maintains a competitive brand, company leadership determined that a better understanding of the current marketplace—including customer needs and perceptions—could help the company stand out further and, ultimately, win more customers.
The Challenge
To understand how organizations prioritize and value performance enablement, Betterworks wanted to explore perceptions of performance enablement within enterprise management: Are companies currently using a performance enablement solution? Are company leaders familiar with the concept, and do they consider it important to achieve their business objectives?
Betterworks’ leadership also wanted to understand how the company’s brand compares to alternative solutions within the performance enablement software market and to gauge how its software generates ROI for current customers.
Additionally, Betterworks wanted to determine the most effective means of communicating its value in a way that aligns with customers’ priorities and would attract new customers.
With that in mind, Betterworks partnered with Hanover to:
- Measure how current and potential clients perceive and achieve performance enablement
- Gain a better understanding of how organizations use performance enablement software
- Assess how they prioritize alignment within enterprise management
- Gather meaningful data points and stories from Betterworks customers to use in marketing materials
“The insights and content from these studies will be used in our sales outreach and marketing over the coming year.”
Dennis Villahermosa Senior Director, Product Marketing