Challenge

The University of Virginia’s Darden School of Business and the McIntire School of Commerce provide practical business knowledge for students, with many graduates going on to work for top employers like Google, Microsoft, and Amazon. As the use of big data and business analytics grows across industries, UVA’s Darden and McIntire schools were considering whether to launch a new Master of Science in Business Analytics at UVA’s new facilities in the Washington, D.C. area. Before launching the program, the schools wanted to assess the viability of the degree to garner internal support and demonstrate need to the state accrediting body for the program.

Solution

Hanover addressed the Darden and McIntire Schools’ research questions through two methodologies: a market analysis study drawing on secondary research that assessed the competitive landscape, as well as student and labor market demand trends, and a survey of prospective students to verify student interest and understand more about student preferences.
 
Master's of Business Analytics - University of Virginia Darden School of Business and McIntire School of Commerce
 

Impact

As a result of Hanover’s Market Analysis, Darden and McIntire:

  • Confirmed prospective student interest in a Master’s in Business Analytics Program
  • Provided a data-driven case for the program to internal and external stakeholders
  • Launched the Master’s in Business Analytics Program in Washington, D.C.

Master's of Business Analytics - UVA Darden School of Business

“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”

—Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School

 

Hanover Research