Table of Contents

Table of Contents

COVID-19 Resource Center

This resource center is updated on a weekly basis with the most current information.

Last updated May 28, 2020

Hanover is closely following the COVID-19 coronavirus as the disease spreads throughout the U.S. and around the world. Through this website, as the situation develops, we are providing our clients up-to-date industry and employer guidance.

The COVID-19 Resource Center provides you with clear, actionable information to help your company design its response to COVID-19. Hanover has chosen these public-domain resources and created a reference guide to track news updates, evolving corporate approaches, messaging, and tools to inform your company’s COVID-19 response.

We have set up a dedicated COVID-19 support email (covid19-support@hanoverresearch.com) where you may ask any questions related to COVID-19.

How We Can Help

In addition to the information included in this resource center, Hanover is committed to providing you with up-to-date research to help you address COVID-19 related challenges as the situation continues to develop. The following products and services are designed specifically for the COVID-19 pandemic.

COVID-19 Situation Report

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a weekly basis. After initially tracking the evolution of the pandemic by comparing the case of the United States, China, and Italy, Hanover is now focusing on the federal and state level responses to COVID-19 and the re-opening of the U.S. economy.

Download our COVID-19 Situation Report

COVID-19 Consumer Impact and Spending Tracker

Hanover Research is conducting ongoing tracking of U.S. general population sentiment towards COVID-19 using indicators that include financial, economic, and employment impact and spending behaviors within essential and non-essential product categories. This dashboard allows you to benchmark and track consumer spend, frequency, and channel across product categories as leading indicators of economic recovery. The data collection instrument, an online survey, launched on April 20, 2020 and data is refreshed every other week. Click here to see an overview of the dashboard.

COVID-19 Business Conditions Tracker

Track your peers’ perceptions of business conditions and their response during this crisis. Hanover has created a dashboard that allows you to compare how your business is affected and how it is responding compared to your peers within and across industries. This survey was launched on March 16th and is updated weekly. Click here to see an overview of the dashboard.

View a live sampler version of the COVID-19 Business Conditions Tracker dashboard or download our COVID-19 Business Response Snapshot report for a summary of findings from the tracker.

COVID-19 Industry-Level Media Monitors

To stay current on how COVID-19 is affecting your industry and its social and news media, Hanover has eight COVID-19 media monitors covering 8 key industries including:

  • Beverages,
  • Food,
  • Household Goods,
  • Containers/Packaging,
  • Automotive,
  • Building Products,
  • Education Technology & Publishing,
  • Electrical Products,
  • Industrial Machinery,
  • Managed Health Care,
  • Medical Devices.

Each monitor reports information on:

  • Financial Impact – Track stock prices of market leaders in your industry.
  • Social Media Impact – Follow Twitter activity related to COVID-19 for these companies.
  • News Media Impact – Watch news stories develop around industry leaders’ responses to COVID-19.

Hanover houses these monitors on the COVID-19 Monitors tab in your Hanover Digital Portal. They are updated daily, and we invite you to visit them often and follow the evolution of COVID-19 crisis through the social and news media coverage of your industry.

Brand Sentiment and Messaging During COVID-19

Deploy Hanover’s Brand Sentiment and Messaging During COVID-19 Study to understand how to communicate and build a relationship with your customer base during COVID-19. Preliminary research suggests that even if consumers are not spending in specific product categories, brands have an opportunity to build trust and brand loyalty during this time of uncertainty. It is important to begin now to lay the foundation for consumer tracking as the U.S. economy starts to reopen and consumers enter a “new normal.”

  • This online survey will assess the type of content and frequency of communication customers want to receive during the COVID-19 pandemic and allows for a comparison of how current and prospective customers’ spending habits in a specific product category compare to the U.S. general population. These data will allow you to build a strong relationship with your customer base to ensure customer retention during the crisis and subsequent reopening.
  • To implement this survey, Hanover needs a contact list of your customer base. We can also survey prospective or potential customer via a third-party panel vendor.
  • Hanover will contribute $500 to incentive costs, for either customer list incentives to encourage participation or the CPI for panel participants, all free of charge.
  • If you are interested in deploying this survey, please let your Client Engagement Director know.

COVID-19 Perceptions and Impact Survey

Deploy Hanover’s Perceptions and Impact Survey to your customer base to understand their concerns and how COVID-19 is affecting their decision making and brand loyalty. Answer key questions such as:

  • How significantly will COVID-19 impact your customer’s purchase decisions?
  • How long do your customers anticipate COVID-19 will impact their purchase decisions?
  • How much revenue is at risk across your customer base given concerns surrounding COVID-19?
  • How will customer sentiment toward and purchase decisions impacted by COVID-19 fluctuate over time?

Comparative Competitive Response Analysis

To compare your response to the COVID-19 crisis to your competitors, Hanover will use publicly available information to examine your competitors’ responses to the market opportunities and threats presented by the COVID-19 crisis. This analysis can frame your strategic response, in the short- and long-term, to COVID-19.

  • Assess competitor communications in corporate websites and social media platforms
  • Spot competitive tactics such as changes to products or services, sales and marketing activities, and logistics and customer service activities
  • Surface emerging trends in response to the COVID-19 crisis

See how one company used Hanover’s Comparative Competitive Response Analysis to assess their competitors’ responses to COVID-19 and improve their positioning.

The Latest Information About COVID-19

Webinar Recording – Meaningful Customer Engagement During COVID-19

Listen as our panel of marketing experts discusses recent trends in consumer spending and strategies for engaging customers–including end consumers, customers, and buyers–in a time of unprecedented economic disruption.

Key Elements in Designing a Corporate Response

In building your plan, refer to Hanover’s recommendations in its most recent COVID-19 Situation Report. Hanover currently recommends:

  • Expecting prolonged economic impact, a federal focus on economic policy, and a state focus on public health policy
  • Exploring federal assistance options under CARES through your lenders but expecting delay with processing and disbursement
  • Acting as corporate stewards of public health and preparing for extended effects on business
  • Monitoring regional coalitions and state policies for timing of Phase One reopening and maintaining a public health focus in reopening business
  • Developing a tailored reopening plan that is flexible, health-focused, and rooted in data

Download our COVID-19 Situation Report to learn more.

Overall Guidance

Legal & Regulatory

Legislative (current and recent)

Administrative

Operational

PTO & Sick Leave

  • According to EEOC, Short-Term Disability may be covered by ADA as an extended unpaid leave period or a modified schedule until the employee recovers.
  • Under the Family First Coronavirus Response Act, employers with fewer than 500 employees must provide 12 weeks of protected leave to eligible employees unable to work because their child’s school or place of care has been closed.
  • The CARES Act provided workers more paid sick leave and made some minor amendments to the FFCRA.
  • Read Amazon’s announcement that it will provide $25 million in funding for delivery drivers and seasonal workers who have been diagnosed with COVID-19.
  • Several major retail and restaurant chains, including Apple, Walmart, Starbucks, and Trader Joe’s, have changed their benefits and leave policies in response to COVID-19.

Travel Guidelines

Reopening for Business

Hanover has collected these resources to provide companies the best frameworks for re-opening through the development of a tailored, flexible plan that prioritizes the health and safety of both employees and customers.

Government Reopening Policy and Recommendations

Early Reopeners

  • Look at these examples from the reopening of restaurants in Asia to reinvent what good customer experience means.
  • Understand the order in which some European countries are reopening various industries and business types.
  • Read the safety protocols. U.S. automotive plants are adopting, using China and Europe as a guide on how to re-open.
  • Explore how the European leisure and hospitality industry is reopening with changes to space, cleaning practices, and protective measures for employees and customers.

Employee and Employer Rights

Employee Benefits Changes

  • Read up on temporary or permanent employee benefits and policy changes to consider related to service provider contracts, and health & welfare and compensation plans.
  • Explore how other employers have made potentially permanent improvements to employee benefits spurred by COVID-19.
  • Beyond federal and state guidance on health benefit-related compliance, read Bloomberg Law’s article on additional considerations related to health information privacy and security and vendor management.
  • Read how Target is supporting employees during the pandemic through the extension of enhanced wages and benefits.

Corporate Reopening Examples

  • Adopt these principles from RetailDive to guide the reopening of non-essential retail sites while protecting both employees and potential customers.
  • Use this framework from Morgan Lewis to develop plans for reopening while updating business continuity plans for a potential recurrence.
  • Refer to Lear Corporation’s Safe Work Playbook to learn how to protect your workforce while kick-starting your manufacturing facilities.
  • Read the Wall Street Journal’s compendium of responses by Corporate America to the problem of reopening.
  • Read FoodNavigator’s blog for updated information on food and beverage company responses, impacts, and consumer sentiments during the pandemic.
  • Follow the responses of retailers in store closures, changes in hours, and steps taken to protect employees and customers in Retail Dive’s tracker.
  • Use this guide from the U.S. Chamber of Commerce to help businesses reopen.
  • Use the National Restaurant Association’s Reopening Guidance for reopening businesses in the restaurant industry.

Future Workspaces

Developing Your COVID-19 Communications Strategy

Hanover has collected a number of resources to help companies design crisis communication plans to communicate their responses to COVID-19. Below are some sources companies are using to implement a communications strategy.

Designing a Communications Strategy for COVID-19

Do’s and Don’ts in COVID-19 Communications

Writing Communications for a Global Crisis

Resources from the Top PR Agencies

Communicating Your COVID-19 Response to Your Customers

These outreach communications provide examples of different communications U.S. companies are using in implementing a communications strategy.

COVID-19 Business Response Snapshot

Stay up-to-date on how U.S. businesses are responding to the COVID-19 pandemic with our Business Response Snapshot.

Responses of Major U.S. Business Organizations to COVID-19

Hanover Research