This resource center is updated on a weekly basis with the most current information.
Last updated August 14, 2020
Hanover is closely following the COVID-19 coronavirus as the disease spreads throughout the U.S. and around the world. Through this website, as the situation develops, we are providing our clients up-to-date industry and employer guidance.
The COVID-19 Resource Center provides you with clear, actionable information to help your company design its response to COVID-19. Hanover has chosen these public-domain resources and created a reference guide to track news updates, evolving corporate approaches, messaging, and tools to inform your company’s COVID-19 response.
We have set up a dedicated COVID-19 support email (firstname.lastname@example.org) where you may ask any questions related to COVID-19.
In addition to the information included in this resource center, Hanover is committed to providing you with up-to-date research to help you address COVID-19 related challenges as the situation continues to develop. The following products and services are designed specifically for the COVID-19 pandemic.
To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a weekly basis. After initially tracking the evolution of the pandemic by comparing the case of the United States, China, and Italy, Hanover is now focusing on the federal and state level responses to COVID-19 and the re-opening of the U.S. economy.
Download our COVID-19 Situation Report
Hanover Research is conducting ongoing tracking of U.S. general population sentiment towards COVID-19 using indicators that include financial, economic, and employment impact and spending behaviors within essential and non-essential product categories. This dashboard allows you to benchmark and track consumer spend, frequency, and channel across product categories as leading indicators of economic recovery. The data collection instrument, an online survey, launched on April 20, 2020 and data is refreshed every other week. Click here to see an overview of the dashboard.
Track your peers’ perceptions of business conditions and their response during this crisis. Hanover has created a dashboard that allows you to compare how your business is affected and how it is responding compared to your peers within and across industries. This survey was launched on March 16th and is updated weekly. Click here to see an overview of the dashboard.
To stay current on how COVID-19 is affecting your industry and its social and news media, Hanover has eight COVID-19 media monitors covering 8 key industries including:
Each monitor reports information on:
Hanover houses these monitors on the COVID-19 Monitors tab in your Hanover Digital Portal. They are updated daily, and we invite you to visit them often and follow the evolution of COVID-19 crisis through the social and news media coverage of your industry.
Hanover’s new Geotargeting Dashboard (client login required) allows companies to target geographically – at the county level – potential markets where key COVID-19 public-health criteria have been met based on guidance for reopening provided by the White House and the WHO. The dashboard also reports associated economic and demographic data to allow for more precise targeting and characterization of customer populations.
Deploy Hanover’s Brand Sentiment and Messaging During COVID-19 Study to understand how to communicate and build a relationship with your customer base during COVID-19. Preliminary research suggests that even if consumers are not spending in specific product categories, brands have an opportunity to build trust and brand loyalty during this time of uncertainty. It is important to begin now to lay the foundation for consumer tracking as the U.S. economy starts to reopen and consumers enter a “new normal.”
Deploy Hanover’s Perceptions and Impact Survey to your customer base to understand their concerns and how COVID-19 is affecting their decision making and brand loyalty. Answer key questions such as:
To compare your response to the COVID-19 crisis to your competitors, Hanover will use publicly available information to examine your competitors’ responses to the market opportunities and threats presented by the COVID-19 crisis. This analysis can frame your strategic response, in the short- and long-term, to COVID-19.
See how one company used Hanover’s Comparative Competitive Response Analysis to assess their competitors’ responses to COVID-19 and improve their positioning.
Coronavirus (COVID-19) Tracker
Understand the prevalence of COVID-19 when considering decisions about your reopening with our dashboard, presenting county- and state-level statistics on COVID-19 cases and testing.
In building your plan, refer to Hanover’s recommendations in its most recent COVID-19 Situation Report. Hanover currently recommends:
Download our COVID-19 Situation Report to learn more.
Webinar Recording – Build Brand Loyalty through COVID-19
As businesses grapple with the pandemic’s effect on buying behaviors, maintaining brand loyalty is critical to long-term success. In our recent webinar, our panel of marketing experts discuss how organizations can shore up brand allegiance in a constantly shifting landscape, outlining brand strategy frameworks, approaches to driving brand loyalty during COVID-19, and strategies for staying top of mind with customers.
Hanover has collected these resources to provide companies the best frameworks for re-opening through the development of a tailored, flexible plan that prioritizes the health and safety of both employees and customers. Flexibility will be critical as reopening pauses and policy shifts.
COVID-19 Impact on Consumer Spending
To keep up with shifting consumer behaviors and preferences, Hanover Research has collected bi-weekly data on consumer spending related to COVID-19 since April 20, 2020. Get key findings from the first wave of data to benchmark and track consumer spend, frequency, and channels across product categories.
Hanover has collected a number of resources to help companies design crisis communication plans to communicate their responses to COVID-19. Below are some sources companies are using to implement a communications strategy.
These outreach communications provide examples of different communications U.S. companies are using in implementing a communications strategy.
COVID-19 Business Response Snapshot
Stay up-to-date on how U.S. businesses are responding to the COVID-19 pandemic with our Business Response Snapshot.
To understand how U.S. business is responding to COVID-19, read top organizations’ responses: