Hanover’s Brand Strategy Solution provides the tools to build and protect your brand. Specifically, we help you create messaging that resonates with customers, differentiates from competitors, and increases market share.
We help you answer key questions and develop strategies for success: What do our customers view as our brand’s strengths and weaknesses? How do customers perceive our brand compared with competitors? What messaging points can help differentiate our brand against the competition? Are we maximizing the impact of our marketing campaigns? Hanover’s Brand Strategy Solution
Hanover’s Brand Strategy Solution will help companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch
Brand Perception Assessment Gauge brand strength
Understand how consumers perceive your brand and the specific brand attributes that drive preference, satisfaction, and loyalty.
Competitive Brand Benchmarking Benchmark your brand against competitors
Differentiate your brand from the competition and identify where you excel and where opportunities exist.
Brand Value Proposition Testing Validate messaging and positioning
Test potential brand changes to measure impact on consumer perceptions, whether you choose to refresh your entire message or make more incremental changes.
Campaign Testing Measure campaign effectiveness
Assess campaign effectiveness and return on investment by pre-testing before making big investments and then monitoring impact over time.
Outcomes Fuel growth through a strengthened brand Build a sustainable advantage over competitors Improve ROI on campaign dollars The Hanover Advantage Proven, cost-effective brand surveys Market-leading ongoing tracking capability A Word from One of Our Corporate Clients:
Hanover took all of our sales data and created an actionable dashboard for the team. It is the BEST money we ever spent on research and consulting work.
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs. Learn More Featured Corporate Insights March 17th, 2020
Product development—either refining existing products or creating wholly new products—is a key driver of organic growth for most organizations. However,…
continue reading October 31st, 2016
New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of…
continue reading October 8th, 2018
The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently…
continue reading February 10th, 2020
Launching a new product can be an exciting new venture for companies. New product development (NPD) can help companies understand…
continue reading October 25th, 2016
Challenge The Teaching Company, an educational media firm, needed research to inform the development of a new streaming video subscription service….
continue reading January 22nd, 2020
All companies have a brand, whether they actively work to cultivate one or not. Organizations reap the value of brand…
continue reading December 12th, 2018
Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…
continue reading October 31st, 2018
Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…
continue reading September 10th, 2019
Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage…
continue reading December 9th, 2019
Customer journey maps visualize the journey your customers take on their path to purchase, providing critical insights into how they…
continue reading November 15th, 2019
Customer journey maps are an important business investment for generating ROI across an organization. Organizations use and derive the most…
continue reading July 10th, 2018
Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey…
continue reading Receive industry-leading insights directly in your inbox. Subscribe today