Hanover’s Brand Strategy Solution provides the tools to build and protect your brand. Specifically, we help you create messaging that resonates with customers, differentiates from competitors, and increases market share.
We help you answer key questions and develop strategies for success:
What do our customers view as our brand’s strengths and weaknesses?
How do customers perceive our brand compared with competitors?
What messaging points can help differentiate our brand against the competition?
Are we maximizing the impact of our marketing campaigns?
Hanover fulfills a niche for us for us in terms of custom research, which is not something that we’re able to readily access elsewhere… Hanover takes a practical approach to best practices research rather than a theoretical or philosophical approach.
- Melissa Mancini; Director, Strategy & Business Development