Hanover’s Brand Strategy Solution provides the tools to build and protect your brand. Specifically, we help you create messaging that resonates with customers, differentiates from competitors, and increases market share.
We help you answer key questions and develop strategies for success:
What do our customers view as our brand’s strengths and weaknesses?
How do customers perceive our brand compared with competitors?
What messaging points can help differentiate our brand against the competition?
Are we maximizing the impact of our marketing campaigns?
Hanover’s Brand Strategy Solution
Hanover’s Brand Strategy Solution will help companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch
Brand Perception Assessment
Gauge brand strength
Understand how consumers perceive your brand and the specific brand attributes that drive preference, satisfaction, and loyalty.
Competitive Brand Benchmarking
Benchmark your brand against competitors
Differentiate your brand from the competition and identify where you excel and where opportunities exist.
Brand Value Proposition Testing
Validate messaging and positioning
Test potential brand changes to measure impact on consumer perceptions, whether you choose to refresh your entire message or make more incremental changes.
Measure campaign effectiveness
Assess campaign effectiveness and return on investment by pre-testing before making big investments and then monitoring impact over time.
Fuel growth through a strengthened brand
Build a sustainable advantage over competitors
Improve ROI on campaign dollars
The Hanover Advantage
Proven, cost-effective brand surveys
Market-leading ongoing tracking capability
A Word from One of Our Corporate Clients:
We’ve found Hanover to be an extremely effective business intelligence component to our planning efforts… Hanover adds to our bench strength around specific topics by diving deeper into the national and competitive trends that we don’t have the connections or the time to do ourselves. Hanover does this research more effectively than we could.
- David Randall; SVP, Strategic Planning & Business Development
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.
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