Hanover’s Brand Strategy Solution provides the tools to build and protect your brand. Specifically, we help you create messaging that resonates with customers, differentiates from competitors, and increases market share.

We help you answer key questions and develop strategies for success:

  • What do our customers view as our brand’s strengths and weaknesses?
  • How do customers perceive our brand compared with competitors?
  • What messaging points can help differentiate our brand against the competition?
  • Are we maximizing the impact of our marketing campaigns?

Hanover’s Brand Strategy Solution

Hanover’s Brand Strategy Solution will help companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch

Brand Perception Assessment

Gauge brand strength

Understand how consumers perceive your brand and the specific brand attributes that drive preference, satisfaction, and loyalty.

Competitive Brand Benchmarking

Benchmark your brand against competitors

Differentiate your brand from the competition and identify where you excel and where opportunities exist.

Brand Value Proposition Testing

Validate messaging and positioning

Test potential brand changes to measure impact on consumer perceptions, whether you choose to refresh your entire message or make more incremental changes.

Campaign Testing

Measure campaign effectiveness

Assess campaign effectiveness and return on investment by pre-testing before making big investments and then monitoring impact over time.


  • Fuel growth through a strengthened brand
  • Build a sustainable advantage over competitors
  • Improve ROI on campaign dollars

A Word from One of Our Corporate Clients:

Hanover Research has helped frame our internal grant seeking process at Southcoast Health. The extensive research that they provide for funding opportunities combined with their direction and assistance in grant writing has led to the submission of efficient and comprehensive proposals. Their talented team of individuals demonstrates commitment through their valuable insight and responsiveness. We have been able to successfully pursue a higher volume of grants due to Hanover’s ability to simultaneously work on different projects through the use of their three queues. Our partnership with Hanover has been a very positive and successful experience.

– Renee Clark; Senior Vice President & COO, Marketing, Southcoast Hospitals Group

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Southcoast Hospitals Group Uses Hanover to Frame Internal Grantseeking Processes

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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