Hanover’s Channel Partner Effectiveness for Distributor and Dealer Sales Solution
We will customize an approach for your company that leverages the expertise of our team and taps into our proven approaches to support your strategic objectives.
Customer Satisfaction Analysis
Collect customer feedback on channel partners
Engage with end customers to understand their drivers of satisfaction (or dissatisfaction) in their interactions with your channel partners. Consistent monitoring will provide the data needed to course-correct, retain unhappy customers, and drive channel growth.
Align channel partner positioning with key messaging
Monitor and analyze your channel partner’s messaging to ensure the consistency of your brand, uncover any potential misrepresentation of your products, and identify opportunities to improve in select markets.
Performance Management Scorecard
Incentivize channel partner activities
Measure your partner network performance with a standard set of KPIs in the Channel Partner Performance Management Scorecard, which will inform incentives and network optimization.
Territory Potential Analysis
Select optimal channel partner sales targets
Analyze your channel partner’s territory with objective, data-based quantification of the true addressable market to set goals and validate sales estimates.
Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow's aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.
- Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.