Hanover’s Channel Partner Effectiveness for Distributor and Dealer Sales Solution
We will customize an approach for your company that leverages the expertise of our team and taps into our proven approaches to support your strategic objectives.
Customer Satisfaction Analysis
Collect customer feedback on channel partners
Engage with end customers to understand their drivers of satisfaction (or dissatisfaction) in their interactions with your channel partners. Consistent monitoring will provide the data needed to course-correct, retain unhappy customers, and drive channel growth.
Align channel partner positioning with key messaging
Monitor and analyze your channel partner’s messaging to ensure the consistency of your brand, uncover any potential misrepresentation of your products, and identify opportunities to improve in select markets.
Performance Management Scorecard
Incentivize channel partner activities
Measure your partner network performance with a standard set of KPIs in the Channel Partner Performance Management Scorecard, which will inform incentives and network optimization.
Territory Potential Analysis
Select optimal channel partner sales targets
Analyze your channel partner’s territory with objective, data-based quantification of the true addressable market to set goals and validate sales estimates.
We realized the demand for insights was outpacing our team’s growth. For the cost of another full-time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research. Trusting Hanover Research as a strategic partner has enabled our lean team to have a bigger impact.
Kristen Kolb; Senior Insights Strategist, Clayton Homes