Hanover’s Channel Partner Effectiveness Solution helps elevate sales performance through dealers or distributors by aligning incentives.

We help you answer key questions and develop strategies for success:

  • How can we ensure that channel partners are positioning our products effectively and not just competing on price?
  • How can we better align incentives with channel partners to drive the activities and behaviors that are important to achieving our strategic goals?
  • What insights could we share with channel partners  to make them more effective and position ourselves as their preferred supplier?

Hanover’s Channel Partner Effectiveness for Distributor and Dealer Sales Solution

We will customize an approach for your company that leverages the expertise of our team and taps into our proven approaches to support your strategic objectives.

Customer Satisfaction Analysis

screenshot: Customer Satisfaction Analysis

Collect customer feedback on channel partners

Engage with end customers to understand their drivers of satisfaction (or dissatisfaction) in their interactions with your channel partners. Consistent monitoring will provide the data needed to course-correct, retain unhappy customers, and drive channel growth.

Messaging Calibration

screenshot: Messaging Calibration

Align channel partner positioning with key messaging

Monitor and analyze your channel partner’s messaging to ensure the consistency of your brand, uncover any potential misrepresentation of your products, and identify opportunities to improve in select markets.

Performance Management Scorecard

screenshot: Performance Management Scorecard

Incentivize channel partner activities

Measure your partner network performance with a standard set of KPIs in the Channel Partner Performance Management Scorecard, which will inform incentives and network optimization.

Territory Potential Analysis

screenshot: Territory Potential Analysis

Select optimal channel partner sales targets

Analyze your channel partner’s territory with objective, data-based quantification of the true addressable market to set goals and validate sales estimates.

Outcomes

  • Drive channel partner or retailer performance
  • Share customer insights with channel partners
  • Improve channel partner effectiveness
  • Align selling strategy with channel partners

A Word from One of Our Corporate Clients:

Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow's aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.

Area Agency on Aging logo

- Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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