Hanover’s Channel Partner Effectiveness for Distributor and Dealer Sales Solution
We will customize an approach for your company that leverages the expertise of our team and taps into our proven approaches to support your strategic objectives.
Customer Satisfaction Analysis
Collect customer feedback on channel partners
Engage with end customers to understand their drivers of satisfaction (or dissatisfaction) in their interactions with your channel partners. Consistent monitoring will provide the data needed to course-correct, retain unhappy customers, and drive channel growth.
Align channel partner positioning with key messaging
Monitor and analyze your channel partner’s messaging to ensure the consistency of your brand, uncover any potential misrepresentation of your products, and identify opportunities to improve in select markets.
Performance Management Scorecard
Incentivize channel partner activities
Measure your partner network performance with a standard set of KPIs in the Channel Partner Performance Management Scorecard, which will inform incentives and network optimization.
Territory Potential Analysis
Select optimal channel partner sales targets
Analyze your channel partner’s territory with objective, data-based quantification of the true addressable market to set goals and validate sales estimates.
Hanover adds critical manpower to Blue Diamond’s product marketing efforts. Our team has limited time, and therefore uses Hanover to devote a level of attention to specific categories of interest that we cannot dedicate ourselves. Through the partnership, Hanover conducts the deep-dive category assessments we need, allowing our team to focus on addressing the high-value business questions that arise from the research.
Al Greenlee; Director of Marketing, Blue Diamond Growers