Hanover’s Channel Partner Effectiveness Solution works with leading consumer brands to elevate retail sales performance by helping them to demonstrate category thought leadership and drive outperformance at retail.
We help you answer key questions and develop strategies for success:
How can we ensure that channel partners are positioning our products effectively and not just competing on price?
How can we better align incentives with channel partners to drive the activities and behaviors that are important to achieving our strategic goals?
What insights could we share with retailers to make them more effective and position ourselves as their preferred supplier?
Hanover’s Channel Partner Effectiveness for Retail Sales Solution
We will customize an approach that leverages the expertise of our team and taps into our proven approaches to support your strategic objectives.
Market Trend Analysis
Track emerging consumer trends
Identify long-term market trends that you should plan for with a comprehensive assessment of evolving consumer preferences, competitor innovations, and retail dynamics.
Consumer Validation Analysis
Gauge consumer awareness and purchase intent
Obtain visibility into whether consumers will purchase a new product or if an enhancement will make your offering more enticing. Coupled with a Pricing Analysis this can be a powerful tool in your go-to-market or product innovation strategies.
Category Gap Assessment
Spot competitive market opportunities
Benchmark competitor offerings to understand the broad market landscape, measure and monitor your competition, and uncover gaps/opportunities. The gap assessment will help you determine if a new product will satisfy current demand or cannibalize existing offerings.
Sell Story Presentation Support
Develop compelling sales presentations
Develop a compelling story that will communicate broader market trends, articulate consumer needs, and most of all, highlight the differentiation of your product.
Sylvan is a huge company, but our headquarter operations are quite small – meaning we have to prioritize how to efficiently allocate our staff’s time. Having Hanover’s partnership gives us the best of both worlds, providing dedicated support that integrates research expertise with a comprehensive understanding of our business. This partnership gives us access to research experts without the overhead that often comes with external vendor contracts or with maintaining our own research department.
Amy Przywara; Vice President of Marketing, Sylvan Learning