Hanover’s Consumer Journey Solution provides the consumer insights necessary to optimize marketing efforts for maximum impact
Attitude, Awareness & Usage Engagement (AAU)
Benchmark consumer perceptions
Evaluate trends in consumer knowledge, perceptions, beliefs, intentions, loyalty and behaviors toward your brand. Assess specific periods of time or track your progress in influencing this metric over time.
Define unique segments and develop personas
Gain a deeper understanding of your customer’s demographic, psychographic, and behavioral traits to uncover cross and upsell opportunities, as well as inform your messages, service strategies, and product mix.
Path to Purchase Analysis
Identify inflection points to align marketing tactics
Map your customer’s journey (or Shopper Path) to purchase, learning how customers are discovering (Awareness), researching (Consideration), and deciding to buy your products or services (Conversion).
Satisfaction & Loyalty Tracking
Track post-purchase satisfaction, loyalty, and advocacy
Monitor customer satisfaction consistently to gather data needed to course-correct, drive product innovation, and retain customers.
Align marketing strategy and tactics to maximize ROI
Demonstrate thought leadership to retailers to win shelf space and drive increased sales
Identify opportunities for new product innovations and line extensions
Hanover adds critical manpower to Blue Diamond’s product marketing efforts. Our team has limited time, and therefore uses Hanover to devote a level of attention to specific categories of interest that we cannot dedicate ourselves. Through the partnership, Hanover conducts the deep-dive category assessments we need, allowing our team to focus on addressing the high-value business questions that arise from the research.
Al Greenlee; Director of Marketing, Blue Diamond Growers