Hanover’s Consumer Journey Solution provides the consumer insights necessary to optimize marketing efforts for maximum impact
Attitude, Awareness & Usage Engagement (AAU)
Benchmark consumer perceptions
Evaluate trends in consumer knowledge, perceptions, beliefs, intentions, loyalty and behaviors toward your brand. Assess specific periods of time or track your progress in influencing this metric over time.
Define unique segments and develop personas
Gain a deeper understanding of your customer’s demographic, psychographic, and behavioral traits to uncover cross and upsell opportunities, as well as inform your messages, service strategies, and product mix.
Path to Purchase Analysis
Identify inflection points to align marketing tactics
Map your customer’s journey (or Shopper Path) to purchase, learning how customers are discovering (Awareness), researching (Consideration), and deciding to buy your products or services (Conversion).
Satisfaction & Loyalty Tracking
Track post-purchase satisfaction, loyalty, and advocacy
Monitor customer satisfaction consistently to gather data needed to course-correct, drive product innovation, and retain customers.
Align marketing strategy and tactics to maximize ROI
Demonstrate thought leadership to retailers to win shelf space and drive increased sales
Identify opportunities for new product innovations and line extensions
We realized the demand for insights was outpacing our team’s growth. For the cost of another full-time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research. Trusting Hanover Research as a strategic partner has enabled our lean team to have a bigger impact.
Kristen Kolb; Senior Insights Strategist, Clayton Homes