Hanover’s Consumer Journey Solution helps uncover consumer preferences and drivers of behavior, enabling a more targeted marketing strategy.
We help you answer key questions and develop strategies for success:
- How do consumers perceive our product/brand relative to our competitors?
- What are the characteristics or behaviors that define the segments that should be targeted within the broader population?
- What drives consumer purchase decisions, and where in that process could we most effectively inflect decisionmaking?
- How can we increase customer loyalty or transform customers into brand advocates?