Hanover’s Consumer Journey Solution provides the consumer insights necessary to optimize marketing efforts for maximum impact
Attitude, Awareness & Usage Engagement (AAU)
Benchmark consumer perceptions
Evaluate trends in consumer knowledge, perceptions, beliefs, intentions, loyalty and behaviors toward your brand. Assess specific periods of time or track your progress in influencing this metric over time.
Define unique segments and develop personas
Gain a deeper understanding of your customer’s demographic, psychographic, and behavioral traits to uncover cross and upsell opportunities, as well as inform your messages, service strategies, and product mix.
Path to Purchase Analysis
Identify inflection points to align marketing tactics
Map your customer’s journey (or Shopper Path) to purchase, learning how customers are discovering (Awareness), researching (Consideration), and deciding to buy your products or services (Conversion).
Satisfaction & Loyalty Tracking
Track post-purchase satisfaction, loyalty, and advocacy
Monitor customer satisfaction consistently to gather data needed to course-correct, drive product innovation, and retain customers.
Align marketing strategy and tactics to maximize ROI
Demonstrate thought leadership to retailers to win shelf space and drive increased sales
Identify opportunities for new product innovations and line extensions
Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow's aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.
- Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.