Hanover’s Consumer Journey Solution provides the consumer insights necessary to optimize marketing efforts for maximum impact
Attitude, Awareness & Usage Engagement (AAU)
Benchmark consumer perceptions
Evaluate trends in consumer knowledge, perceptions, beliefs, intentions, loyalty and behaviors toward your brand. Assess specific periods of time or track your progress in influencing this metric over time.
Define unique segments and develop personas
Gain a deeper understanding of your customer’s demographic, psychographic, and behavioral traits to uncover cross and upsell opportunities, as well as inform your messages, service strategies, and product mix.
Path to Purchase Analysis
Identify inflection points to align marketing tactics
Map your customer’s journey (or Shopper Path) to purchase, learning how customers are discovering (Awareness), researching (Consideration), and deciding to buy your products or services (Conversion).
Satisfaction & Loyalty Tracking
Track post-purchase satisfaction, loyalty, and advocacy
Monitor customer satisfaction consistently to gather data needed to course-correct, drive product innovation, and retain customers.
Align marketing strategy and tactics to maximize ROI
Demonstrate thought leadership to retailers to win shelf space and drive increased sales
Identify opportunities for new product innovations and line extensions
We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.
Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises