Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.
We help you answer key questions and develop strategies for success:
Which are our primary customer segments?
Are our products and services meeting our customer needs?
We’ve found Hanover to be an extremely effective business intelligence component to our planning efforts… Hanover adds to our bench strength around specific topics by diving deeper into the national and competitive trends that we don’t have the connections or the time to do ourselves. Hanover does this research more effectively than we could.
- David Randall; SVP, Strategic Planning & Business Development