Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.

We help you answer key questions and develop strategies for success:

  • Which are our primary customer segments?
  • Are our products and services meeting our customer needs?
  • How satisfied are our customers?
  • What are the primary drivers of customer churn?

Hanover’s Customer Insights Solution

Hanover’s Customer Insights Solution will help companies craft and deliver a high-quality customer experience.

Customer Segmentation Analysis

screenshot: Customer Segmentation Analysis

Pinpoint key customer segments

Tailor your marketing strategy by identifying and analyzing sub-segments in your customer base. This next-level segmentation will enable you to move beyond a one-size-fits-all approach.

Voice of the Customer Analysis

screenshot: Voice of the Customer Analysis

Surface customer needs, preferences, and product usage

Gather feedback on your customer pain points, behaviors, and preferences with surveys or in-depth interviews to inform future product design, service, and sales.

Win/Loss Analysis

screenshot: Win Loss Analysis

Improve customer retention

Source and analyze objective data on won and lost customers to facilitate your approach to customer engagement, competitive differentiation, and pricing.

Outcomes

  • Drive growth by improving customer loyalty and retention
  • Increase effectiveness of marketing efforts through customer segmentation
  • Improve product use and adoption rates through continuous customer feedback

A Word from One of Our Corporate Clients:

Hanover adds critical manpower to Blue Diamond’s product marketing efforts. Our team has limited time, and therefore uses Hanover to devote a level of attention to specific categories of interest that we cannot dedicate ourselves. Through the partnership, Hanover conducts the deep-dive category assessments we need, allowing our team to focus on addressing the high-value business questions that arise from the research.

Blue Diamond Growers logo

Al Greenlee; Director of Marketing, Blue Diamond Growers

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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