Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.

We help you answer key questions and develop strategies for success:

  • Which are our primary customer segments?
  • Are our products and services meeting our customer needs?
  • How satisfied are our customers?
  • What are the primary drivers of customer churn?

Hanover’s Customer Insights Solution

Hanover’s Customer Insights Solution will help companies craft and deliver a high-quality customer experience.

Customer Segmentation Analysis

Pinpoint key customer segments

Tailor your marketing strategy by identifying and analyzing sub-segments in your customer base. This next-level segmentation will enable you to move beyond a one-size-fits-all approach.

Voice of the Customer Analysis

Surface customer needs, preferences, and product usage

Gather feedback on your customer pain points, behaviors, and preferences with surveys or in-depth interviews to inform future product design, service, and sales.

Win/Loss Analysis

Improve customer retention

Source and analyze objective data on won and lost customers to facilitate your approach to customer engagement, competitive differentiation, and pricing.

Outcomes

  • Drive growth by improving customer loyalty and retention
  • Increase effectiveness of marketing efforts through customer segmentation
  • Improve product use and adoption rates through continuous customer feedback

A Word from One of Our Corporate Clients:

Hanover Research has helped frame our internal grant seeking process at Southcoast Health. The extensive research that they provide for funding opportunities combined with their direction and assistance in grant writing has led to the submission of efficient and comprehensive proposals. Their talented team of individuals demonstrates commitment through their valuable insight and responsiveness. We have been able to successfully pursue a higher volume of grants due to Hanover’s ability to simultaneously work on different projects through the use of their three queues. Our partnership with Hanover has been a very positive and successful experience.

– Renee Clark; Senior Vice President & COO, Marketing, Southcoast Hospitals Group

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Southcoast Hospitals Group Uses Hanover to Frame Internal Grantseeking Processes

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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