Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.
We help you answer key questions and develop strategies for success:
Which are our primary customer segments?
Are our products and services meeting our customer needs?
Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow's aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.
- Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.