Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.

We help you answer key questions and develop strategies for success:

  • Which are our primary customer segments?
  • Are our products and services meeting our customer needs?
  • How satisfied are our customers?
  • What are the primary drivers of customer churn?

Hanover’s Customer Insights Solution

Hanover’s Customer Insights Solution will help companies craft and deliver a high-quality customer experience.

Customer Segmentation Analysis

screenshot: Customer Segmentation Analysis

Pinpoint key customer segments

Tailor your marketing strategy by identifying and analyzing sub-segments in your customer base. This next-level segmentation will enable you to move beyond a one-size-fits-all approach.

Voice of the Customer Analysis

screenshot: Voice of the Customer Analysis

Surface customer needs, preferences, and product usage

Gather feedback on your customer pain points, behaviors, and preferences with surveys or in-depth interviews to inform future product design, service, and sales.

Win/Loss Analysis

screenshot: Win Loss Analysis

Improve customer retention

Source and analyze objective data on won and lost customers to facilitate your approach to customer engagement, competitive differentiation, and pricing.

Outcomes

  • Drive growth by improving customer loyalty and retention
  • Increase effectiveness of marketing efforts through customer segmentation
  • Improve product use and adoption rates through continuous customer feedback

A Word from One of Our Corporate Clients:

We realized the demand for insights was outpacing our team’s growth. For the cost of another full-time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research. Trusting Hanover Research as a strategic partner has enabled our lean team to have a bigger impact.

clayton_homes

Kristen Kolb; Senior Insights Strategist, Clayton Homes

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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