Hanover’s Customer Insights Solution defines key customer segments and highlights fundamental needs, preferences, and product feedback. With a deep understanding of the elements driving customer behavior, you can gauge satisfaction and target efforts for improving experience.

We help you answer key questions and develop strategies for success:

  • Which are our primary customer segments?
  • Are our products and services meeting our customer needs?
  • How satisfied are our customers?
  • What are the primary drivers of customer churn?

Hanover’s Customer Insights Solution

Hanover’s Customer Insights Solution will help companies craft and deliver a high-quality customer experience.

Customer Segmentation Analysis

screenshot: Customer Segmentation Analysis

Pinpoint key customer segments

Tailor your marketing strategy by identifying and analyzing sub-segments in your customer base. This next-level segmentation will enable you to move beyond a one-size-fits-all approach.

Voice of the Customer Analysis

screenshot: Voice of the Customer Analysis

Surface customer needs, preferences, and product usage

Gather feedback on your customer pain points, behaviors, and preferences with surveys or in-depth interviews to inform future product design, service, and sales.

Win/Loss Analysis

screenshot: Win Loss Analysis

Improve customer retention

Source and analyze objective data on won and lost customers to facilitate your approach to customer engagement, competitive differentiation, and pricing.

Outcomes

  • Drive growth by improving customer loyalty and retention
  • Increase effectiveness of marketing efforts through customer segmentation
  • Improve product use and adoption rates through continuous customer feedback

A Word from One of Our Corporate Clients:

Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow's aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.

Area Agency on Aging logo

- Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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