Hanover’s Market Entry Solution uncovers your best growth opportunities and builds the case to pursue them using a rigorous, proprietary opportunity identification, prioritization, and validation process.
We help you answer key questions and develop strategies for success:
What growth potential exists for our current products in new markets? For new or adjacent products in our existing markets?
What are the most attractive new markets? Which are the most accessible? Which are the best strategic fit?
How should our value proposition adapt to evolving customer preferences and competitor dynamics?
Hanover’s comprehensive process will help companies confidently make go/no-go decisions on potential growth opportunities.
Market Identification and Sizing
Identify and size market entry or expansion opportunities
Validate market size and quantify risk associated with growth in that market through an interactive, on-demand dashboard in which you can adjust assumptions to calibrate your approach.
Identify market trends; validate use cases and user needs
Understand how or why a product or service is being used today (and by whom), as well as whether customer needs seem likely to change in the future.
Value Chain Analysis
Support market entry planning and prioritization decisions
Reduce risk and time to ramp up through a full understanding of the structure of a market, with a focus on the relationships or dynamics between market participants along different points of the value chain.
Understand strengths and weaknesses of your offering
Obtain a holistic view of your competitor’s product and service portfolio, pricing and marketing attributes, hiring patterns, targeted industries, and end users to enable the most effective competitive positioning.
Fuel growth by building an objective, data-driven business case for investments
Drive higher ROI by using a framework to compare new opportunities to your current markets
We realized the demand for insights was outpacing our team’s growth. For the cost of another full-time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research. Trusting Hanover Research as a strategic partner has enabled our lean team to have a bigger impact.
Kristen Kolb; Senior Insights Strategist, Clayton Homes