Hanover’s Market Entry Solution uncovers your best growth opportunities and builds the case to pursue them using a rigorous, proprietary opportunity identification, prioritization, and validation process.
We help you answer key questions and develop strategies for success:
What growth potential exists for our current products in new markets? For new or adjacent products in our existing markets?
What are the most attractive new markets? Which are the most accessible? Which are the best strategic fit?
How should our value proposition adapt to evolving customer preferences and competitor dynamics?
Hanover’s comprehensive process will help companies confidently make go/no-go decisions on potential growth opportunities.
Market Identification and Sizing
Identify and size market entry or expansion opportunities
Validate market size and quantify risk associated with growth in that market through an interactive, on-demand dashboard in which you can adjust assumptions to calibrate your approach.
Identify market trends; validate use cases and user needs
Understand how or why a product or service is being used today (and by whom), as well as whether customer needs seem likely to change in the future.
Value Chain Analysis
Support market entry planning and prioritization decisions
Reduce risk and time to ramp up through a full understanding of the structure of a market, with a focus on the relationships or dynamics between market participants along different points of the value chain.
Understand strengths and weaknesses of your offering
Obtain a holistic view of your competitor’s product and service portfolio, pricing and marketing attributes, hiring patterns, targeted industries, and end users to enable the most effective competitive positioning.
Fuel growth by building an objective, data-driven business case for investments
Drive higher ROI by using a framework to compare new opportunities to your current markets
We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.
Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises