Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.
We help you answer key questions and develop strategies for success:
How will price changes impact purchase behavior?
What competitive pricing pressures are affecting the market?
What segment-specific pricing approaches should we take?
Hanover’s Pricing Strategy Solution
Achieve sustainable revenue and margin growth.
Pricing Data Analysis
Study price elasticity trends and behaviors
Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.
Price Sensitivity Survey
Gauge pricing impact on customer demand
Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.
Refine pricing for specific market segments
Source and analyze objective data on won and lost customers to facilitate your approach to pricing.
Fuel growth by unlocking pricing opportunities
Protect (and grow) market share by calibrating prices versus competitors
Build sustainable insight-based pricing capability
The Hanover Advantage
One-stop source of quantitative and qualitative insight into pricing
Included ongoing calibration versus competitor pricing
A Word from One of Our Corporate Clients:
We’ve been extremely happy with the partnership. I think you guys produce great work and we’ve been thrilled. We appreciate your nimbleness when you modify survey projects to fulfill our on-demand needs.
– Senior Director, Market Branding, Wayfair
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.
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