Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.

We help you answer key questions and develop strategies for success:

  • How will price changes impact purchase behavior?
  • What competitive pricing pressures are affecting the market?
  • What segment-specific pricing approaches should we take?

Hanover’s Pricing Strategy Solution

Achieve sustainable revenue and margin growth.

Pricing Data Analysis

Study price elasticity trends and behaviors

Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.

Price Sensitivity Survey

Gauge pricing impact on customer demand

Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.

Win/Loss Analysis

Refine pricing for specific market segments

Source and analyze objective data on won and lost customers to facilitate your approach to pricing.

Outcomes

  • Fuel growth by unlocking pricing opportunities
  • Protect (and grow) market share by calibrating prices versus competitors
  • Build sustainable insight-based pricing capability

A Word from One of Our Corporate Clients:

We are always looking for more data, more inputs, and more insight to make good choices for the future of our business. By leveraging Hanover’s price elasticity report, and corroborating these findings with our own research and assumptions, we were able to make a concrete business decision regarding our product positioning with confidence.

– John Jorgenson; Senior Vice President, Marketing

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Hanover Provides Learning A-Z Integrated Research to Support Growth

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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