Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.

We help you answer key questions and develop strategies for success:

  • How will price changes impact purchase behavior?
  • What competitive pricing pressures are affecting the market?
  • What segment-specific pricing approaches should we take?

Hanover’s Pricing Strategy Solution

Achieve sustainable revenue and margin growth.

Pricing Data Analysis

screenshot: Pricing Data Analysis

Study price elasticity trends and behaviors

Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.

Price Sensitivity Survey

screenshot: Price Sensitivity Survey

Gauge pricing impact on customer demand

Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.

Win/Loss Analysis

screenshot: Win Loss Analysis

Refine pricing for specific market segments

Source and analyze objective data on won and lost customers to facilitate your approach to pricing.


  • Fuel growth by unlocking pricing opportunities
  • Protect (and grow) market share by calibrating prices versus competitors
  • Build sustainable insight-based pricing capability

A Word from One of Our Corporate Clients:

Before our engagement, Hydrite had only worked with external firms on sporadic projects. After preliminary talks where Hanover demonstrated their professionalism and value proposition, we decided to partner so Hanover could: a). expand our capabilities through access to databases and information services outside our reach; b). take things off our plate, like time-consuming desktop research; and c). leverage a talent bench and experience beyond our own. Hanover’s biggest impact on Hydrite will come from organic growth in our existing industries and expansion into new industries. For others searching for a market research firm, we recommend considering seriously the extensive capabilities and experience of Hanover Research—chances are, you are doing something today that could be done more efficiently and economically by Hanover.

Rafael Mier, Director of Strategic Business Development

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

Learn More

Featured Corporate Insights

Explore More Insights

Hanover Research