Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.
We help you answer key questions and develop strategies for success:
- How will price changes impact purchase behavior?
- What competitive pricing pressures are affecting the market?
- What segment-specific pricing approaches should we take?
Hanover’s Pricing Strategy Solution
Achieve sustainable revenue and margin growth.
Pricing Data Analysis
Study price elasticity trends and behaviors
Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.
Price Sensitivity Survey
Gauge pricing impact on customer demand
Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.
Refine pricing for specific market segments
Source and analyze objective data on won and lost customers to facilitate your approach to pricing.
- Fuel growth by unlocking pricing opportunities
- Protect (and grow) market share by calibrating prices versus competitors
- Build sustainable insight-based pricing capability
A Word from One of Our Corporate Clients:
Hanover took all of our sales data and created an actionable dashboard for the team. It is the BEST money we ever spent on research and consulting work.
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs. Learn More
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