Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.

We help you answer key questions and develop strategies for success:

  • How will price changes impact purchase behavior?
  • What competitive pricing pressures are affecting the market?
  • What segment-specific pricing approaches should we take?

Hanover’s Pricing Strategy Solution

Achieve sustainable revenue and margin growth.

Pricing Data Analysis

screenshot: Pricing Data Analysis

Study price elasticity trends and behaviors

Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.

Price Sensitivity Survey

screenshot: Price Sensitivity Survey

Gauge pricing impact on customer demand

Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.

Win/Loss Analysis

screenshot: Win Loss Analysis

Refine pricing for specific market segments

Source and analyze objective data on won and lost customers to facilitate your approach to pricing.

Outcomes

  • Fuel growth by unlocking pricing opportunities
  • Protect (and grow) market share by calibrating prices versus competitors
  • Build sustainable insight-based pricing capability

A Word from One of Our Corporate Clients:

Hanover adds critical manpower to Blue Diamond’s product marketing efforts. Our team has limited time, and therefore uses Hanover to devote a level of attention to specific categories of interest that we cannot dedicate ourselves. Through the partnership, Hanover conducts the deep-dive category assessments we need, allowing our team to focus on addressing the high-value business questions that arise from the research.

Blue Diamond Growers logo

Al Greenlee; Director of Marketing, Blue Diamond Growers

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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