Hanover’s Pricing Strategy Solution analyzes pricing data and tests the impact of pricing changes on consumer purchase decisions to help you achieve sustainable growth.

We help you answer key questions and develop strategies for success:

  • How will price changes impact purchase behavior?
  • What competitive pricing pressures are affecting the market?
  • What segment-specific pricing approaches should we take?

Hanover’s Pricing Strategy Solution

Achieve sustainable revenue and margin growth.

Pricing Data Analysis

screenshot: Pricing Data Analysis

Study price elasticity trends and behaviors

Analyze historical sales data to understand the impact of price on customer purchasing decisions and regularly revisit pricing for specific market segments.

Price Sensitivity Survey

screenshot: Price Sensitivity Survey

Gauge pricing impact on customer demand

Uncover the value of different product features as well as pricing thresholds to inform how you meet customer needs.

Win/Loss Analysis

screenshot: Win Loss Analysis

Refine pricing for specific market segments

Source and analyze objective data on won and lost customers to facilitate your approach to pricing.

Outcomes

  • Fuel growth by unlocking pricing opportunities
  • Protect (and grow) market share by calibrating prices versus competitors
  • Build sustainable insight-based pricing capability

A Word from One of Our Corporate Clients:

Our experience over the last couple of years with Hanover has certainly exceeded expectations. I can truly say that our management team here at Mueller now think of Hanover first when they have research, survey or business intelligence needs. This reflects the high quality of the deliverables, the meticulous execution of projects, and the professionalism, business acumen, and promptness of the Hanover project management and client services team.

Mueller Company logo

Deron Austin, Sr.; Director of Marketing, Mueller Company

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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