Hanover’s Product Innovation Solution helps you develop products that delight current customers and attract new ones by surfacing marketable ideas, refining concepts, and ensuring customer adoption after launch.
We help you answer key questions and develop strategies for success:
What do our customers need and what products address that need?
What products make financial sense to add to our portfolio?
What features will customers value in our product?
What is the optimal product price?
Hanover’s Product Innovation Solution
Hanover’s Product Innovation Solution helps companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch
Customer Needs Analysis
Spot unmet customer needs
Assess customer challenges or problems and identify opportunities to innovate or introduce new products to solve them.
Product Concept Testing
Evaluate product concepts
Test the viability of new products and features to confirm market interest and better focus your resources.
Product Portfolio Rationalization
Maximize reach while minimizing complexity
Evaluate your product mix to ensure that you are appealing to the greatest number of customers without needless complexity or cannibalizing existing products.
Qualitative Message Testing
Validate messaging and positioning
Test your current or proposed messaging with customers to ensure that it works.
Set the right price
Strike the right balance between increasing revenue and increasing margin as you set prices.
Drive growth with products that customers want to buy
Reduce product development risk and misfires
Improve the return on investments
The Hanover Advantage
Cost-effective concept and message testing
Competitor Monitoring: Track competitor product offerings
InsightTracker: Always-on evaluation of customer product needs and usage.
A Word from One of Our Corporate Clients:
Thank you for all of your good work in assisting us to frame a submission in a stiff nation-wide competition. Hanover was able to absorb a lot of complex information about Great Circle, our strategic direction utilizing the Baldrige Model of Performance Excellence, and then package it to meet the Alliance requirements for a ‘Theory of Change, Transformative Project.’ We owe you a major thanks!
- Kathy O'Brien; VP and Chief Strategy Officer, Great Circle
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.
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