Hanover’s Product Innovation Solution helps you develop products that delight current customers and attract new ones by surfacing marketable ideas, refining concepts, and ensuring customer adoption after launch.

We help you answer key questions and develop strategies for success:

  • What do our customers need and what products address that need?
  • What products make financial sense to add to our portfolio?
  • What features will customers value in our product?
  • What is the optimal product price?

Hanover’s Product Innovation Solution

Hanover’s Product Innovation Solution helps companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch

Customer Needs Analysis

Spot unmet customer needs

Assess customer challenges or problems and identify opportunities to innovate or introduce new products to solve them.

Product Concept Testing

Evaluate product concepts

Test the viability of new products and features to confirm market interest and better focus your resources.

Product Portfolio Rationalization

Maximize reach while minimizing complexity

Evaluate your product mix to ensure that you are appealing to the greatest number of customers without needless complexity or cannibalizing existing products.

Qualitative Message Testing

Validate messaging and positioning

Test your current or proposed messaging with customers to ensure that it works.

Price Optimization

Set the right price

Strike the right balance between increasing revenue and increasing margin as you set prices.

Outcomes

  • Drive growth with products that customers want to buy
  • Reduce product development risk and misfires
  • Improve the return on investments

A Word from One of Our Corporate Clients:

Hanover Research has provided guidance and assistance in helping the Area Agency determine what our customers need now and what tomorrow’s aging population will desire. Hanover took a lead, requiring little of our team, to develop a thorough and inclusive needs assessment. The extensive research they provided will help us set a vision for funding, services, and outreach. Their professional team were dedicated to ensuring the needs assessment project was not just a process, but something that would provide valuable insight and information to make us one of the best in our industry. The Ohio District 5 Area Aging on Aging, Inc. looks forward to working with Hanover on similar projects in the future.

– Duana Patton; EO, Ohio District 5 Area Agency on Aging, Inc.

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Area Agency Works with Hanover to Assess Community Needs

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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