Hanover’s Product Innovation Solution helps you develop products that delight current customers and attract new ones by surfacing marketable ideas, refining concepts, and ensuring customer adoption after launch.
We help you answer key questions and develop strategies for success:
What do our customers need and what products address that need?
What products make financial sense to add to our portfolio?
What features will customers value in our product?
What is the optimal product price?
Hanover’s Product Innovation Solution
Hanover’s Product Innovation Solution helps companies surface the most marketable ideas, refine concepts, and ensure customer adoption after launch
Customer Needs Analysis
Spot unmet customer needs
Assess customer challenges or problems and identify opportunities to innovate or introduce new products to solve them.
Product Concept Testing
Evaluate product concepts
Test the viability of new products and features to confirm market interest and better focus your resources.
Product Portfolio Rationalization
Maximize reach while minimizing complexity
Evaluate your product mix to ensure that you are appealing to the greatest number of customers without needless complexity or cannibalizing existing products.
Qualitative Message Testing
Validate messaging and positioning
Test your current or proposed messaging with customers to ensure that it works.
Set the right price
Strike the right balance between increasing revenue and increasing margin as you set prices.
Drive growth with products that customers want to buy
Reduce product development risk and misfires
Improve the return on investments
The Hanover Advantage
Cost-effective concept and message testing
Competitor Monitoring: Track competitor product offerings
InsightTracker: Always-on evaluation of customer product needs and usage.
A Word from One of Our Corporate Clients:
Our experience over the last couple of years with Hanover has certainly exceeded expectations. I can truly say that our management team here at Mueller now think of Hanover first when they have research, survey or business intelligence needs. This reflects the high quality of the deliverables, the meticulous execution of projects, and the professionalism, business acumen, and promptness of the Hanover project management and client services team.
Deron Austin, Sr.; Director of Marketing, Mueller Company
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.
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