Corporate Solutions

Research and Insights to Drive Growth

Comprehensive research to solve your most pressing and consistent business challenges

We leverage a deep understanding of your business challenges to provide critical intelligence that helps you uncover new opportunities, minimize risk, and accelerate growth

Market Analysis

Drive growth and outperform competitors through targeted exploration and analysis of hard-to-quantify markets

Infographics, Reports & Briefs
Organic growth remains one of the most difficult targets for companies to consistently hit. Most companies have several options for driving growth, but first…

Customer Experience

Understand the complex customer journey  to pinpoint problem areas and uncover opportunities for high-impact improvement.

Reports & Briefs
Successful companies know how to provide customers with a great experience. Their secret? Customer journey maps. By providing a roadmap of how customers interact…
Product planning and review

Product Lifecycle

Optimize each stage of a product’s lifecycle from ideation, development, launch, and marketing

Brand Strategy

Identify and measure the most important metrics for assessing brand and cultivating effective messaging.

Reports & Briefs
Today, a strong brand is more important than ever as companies are forced to compete with an increasing number of players across an expanding…

Corporate Clients

Corporate Expertise

With 200+ experts versed in a broad range of methodologies, our team will harness our full suite of research to diagnose your needs and develop a custom research approach that’s right for you.

Data Analysis

Sophisticated modeling and predictive analytics to identify critical drivers of business performance.


Gather feedback with best-in-class survey capabilities and our unparalleled access to consumer and B2B audiences.

Qualitative Research

Unpack customer motivations and preferences with focus groups, in-depth interviews, and ethnographic studies.

Strategic Advising

Tap into the expertise of 200+ analysts via ongoing consultations and strategic planning support. Receive targeted consultation and strategic planning support from your dedicated research lead.

Benchmarking & Best Practices

Assess the competitive landscape, understand market trends, track regulatory impact, and review best practice approaches.

Market Modeling

A convergence of market modeling, sizing, dynamics, profiles, value chain analysis and regulatory environment.

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs

Case Studies

Featured Insights

Customers today have increased expectations for companies and are more willing to switch brands to get the products and services they want. In fact,…
New products can be highly profitable, but only if you’ve done the right research.  In fact, the average ROI of rigorous new product development…
Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’ agendas. However, developing a…
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be…

Featured Blogs

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Discover how our comprehensive research can help solve your business challenges