Corporate Research and Analysis Solutions
Research and Insights to Drive Growth
Comprehensive research to solve your most pressing and consistent business challenges.
Uncover opportunities, minimize risk, accelerate growth
We apply a deep understanding of your business to deliver critical intelligence that transforms challenges into opportunities for growth.
Discover the potential revenue boost you can achieve with custom market research with our free calculator.
Drive growth and outperform competitors through targeted exploration and analysis of hard-to-quantify markets.
Understand the complex customer journey to pinpoint problem areas and uncover opportunities for high-impact improvement.
Optimize each stage of a product’s lifecycle from ideation, development, launch, and marketing.
Product Lifecycle Management
Identify and measure the most important metrics for assessing brand and cultivating effective messaging.
Leading brands trust Hanover Research
Whatever your goals, Hanover will partner with you to create a custom approach to support your needs
Corporate Research and Analysis Expertise
With 200+ experts versed in a broad range of methodologies, our team will harness our full suite of research to diagnose your needs and develop a custom research approach that’s right for you.
Data Analysis
Sophisticated modeling and predictive analytics to identify critical drivers of business performance.
Surveys
Gather feedback with best-in-class survey capabilities and our unparalleled access to consumer and B2B audiences.
Qualitative Research
Unpack customer motivations and preferences with focus groups, in-depth interviews, and ethnographic studies.
Strategic Advising
Tap into the expertise of 200+ analysts via ongoing consultations and strategic planning support. Receive targeted consultation and strategic planning support from your dedicated research lead.
Benchmarking & Best Practices
Assess the competitive landscape, understand market trends, track regulatory impact, and review best practice approaches.
Market Modeling
A convergence of market modeling, sizing, dynamics, profiles, value chain analysis and regulatory environment.
Corporate Case Studies
McCall Farms Turns Consumer Questions into Confident Brand Decisions
“No matter how familiar you are with the business, no one person’s instinct is going to be able to make the right decisions all of the time. You have to hear from your consumer to understand what they’re looking for and make sure that you’re meeting their needs, or they’re going to find a different company that is.“
Rheem Measures Homeowner and Contractor Demand for Sustainability
Rheem enlisted Hanover Research to design and field two quantitative studies on new sustainable products with a sample of homeowners and HVAC & plumbing contractors.
Standing Out in a Niche Software Space
Find out how Betterworks was able to optimize its marketing messaging and demonstrate the value of its performance enablement software by partnering with Hanover Research for business insights and actionable recommendations.
Mueller Leverages Market Analysis for Long-Term Product Strategy
Mueller Company enlisted the help of Hanover to quantify projected demand in order to develop a long-term product strategy.
Once Upon a Farm Organics Confidently Tracks its Brand Impact Using Hanover’s Brand Tracker
“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”
Corporate Research & Insights
- Reports & Briefs
Uncover early warning signs of customer risk and act before they impact your results A strong satisfaction score can create false confidence while customers quietly
- Reports & Briefs
- Reports & Briefs
- Reports & Briefs
- Insights Blog
- Insights Blog
- Reports & Briefs
- Reports & Briefs
- Reports & Briefs
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership