Corporate Solutions

Research and Insights to Drive Growth

Comprehensive research to solve your most pressing and consistent business challenges

We leverage a deep understanding of your business challenges to provide critical intelligence that helps you uncover new opportunities, minimize risk, and accelerate growth

Market Analysis

Drive growth and outperform competitors through targeted exploration and analysis of hard-to-quantify markets

Reports & Briefs
Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage and grow market share….

Customer Experience

Understand the complex customer journey  to pinpoint problem areas and uncover opportunities for high-impact improvement.

Reports & Briefs
Customer journey maps visualize the journey your customers take on their path to purchase, providing critical insights into how they make purchasing decisions. Journey…
Product planning and review

Product Lifecycle

Optimize each stage of a product’s lifecycle from ideation, development, launch, and marketing

Reports & Briefs
Launching a new product can be an exciting new venture for companies. New product development (NPD) can help companies understand their place in the…

Brand Strategy

Identify and measure the most important metrics for assessing brand and cultivating effective messaging.

Reports & Briefs
Today, a strong brand is more important than ever as companies are forced to compete with an increasing number of players across an expanding…

Corporate Clients

Corporate Expertise

With 200+ experts versed in a broad range of methodologies, our team will harness our full suite of research to diagnose your needs and develop a custom research approach that’s right for you.

Data Analysis

Sophisticated modeling and predictive analytics to identify critical drivers of business performance.


Gather feedback with best-in-class survey capabilities and our unparalleled access to consumer and B2B audiences.

Qualitative Research

Unpack customer motivations and preferences with focus groups, in-depth interviews, and ethnographic studies.

Strategic Advising

Tap into the expertise of 200+ analysts via ongoing consultations and strategic planning support. Receive targeted consultation and strategic planning support from your dedicated research lead.

Benchmarking & Best Practices

Assess the competitive landscape, understand market trends, track regulatory impact, and review best practice approaches.

Market Modeling

A convergence of market modeling, sizing, dynamics, profiles, value chain analysis and regulatory environment.

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs

Case Studies


In this webinar, Hanover teamed up with an expert panel to discuss how B2C brands can leverage the changing environment. With detailed insights from…
Corporate, Corporate Trends
B2B buyer behavior and preferences have shifted significantly during the pandemic, making it crucial for B2B organizations to update their sales and marketing strategies…

Reports & Briefs

Corporate, Market Analysis
Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’ agendas. However, developing a…
Brand Strategy, Corporate
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be…
Corporate, Corporate Trends, Customer Experience, Market Analysis
As a result of COVID-19, consumers have shifted away from spending on non-essential products, and are prioritizing spending in essential product categories. However, brand…
New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will…

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Discover how our comprehensive research can help solve your business challenges