Measure, Monitor, and Improve Brand Performance with Key Performance Indicators
Optimize your brand health
Building and maintaining a healthy brand is easier said than done. Effective measurement is critical to understanding the many factors that impact brand health.
Hanover brand strategy solutions measure the most important metrics for assessing brand health. These metrics ensure you receive a complete picture of your brand’s position in the market and can create an effective brand strategy.
500+ brand strategy projects completed to date
Hanover brand strategy solutions help boost your brand's performance
Measures the strength of your brand and competing brands while identifying how much the role of branding leads customers to use products or services.
Identifies the percent of relevant customers or consumers who are aware of a brand. This is used to establish a baseline metric for measuring RPO of brand-related initiatives and campaigns.
Gauges customer perceptions, satisfaction, and likelihood to recommend a brand (NPS). This is necessary to understand critical factors for building loyalty and retention.
Measures brand health by quantitatively benchmarking customer feedback on a company’s brand and its competitors’ brands over time. In doing this we establish a cadence for measuring change.
Measures the consistency of a brand’s message and resonance in the market. This also explores if brand messages resonate as intended.
Develops thought leadership pieces to generate awareness with media and press or prospect client interest as web content.
Clayton Homes Validates Brand Awareness Increases with Hanover Brand Tracking
“We realized the demand for insights was outpacing our team’s growth. For the cost of another full time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research.”
– Kristen Kolb, Senior Insights Strategist at Clayton Homes
Why Nuun is Partnering with Hanover Research
“We partnered with Hanover on our brand tracker, and the insights gleaned have not only helped us navigate our consumer and their needs, but we’ve been able to clearly analyze and articulate our brand’s growth. The Hanover team was very flexible as our original plan evolved, and they have been an ongoing support system as we integrate the learnings into our everyday business decisions.”
– Leslie Rieder, Brand Manager
Sauer Brands Takes a Data-Based Approach to Drive Customer Loyalty and New Product Development
“We have launched three new brands and brand segments in the last year and Hanover has been there every step of the way for every single one of those brands in understanding how our consumers are going to use these products, when would they most use them, and what would they most use them on.”
– Shon Pagel, Director of Brand and Marketing, Sauer Brands
Why Sigma is Partnering with Hanover Research
“We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.”
– Shawn Munck, Director of Marketing, European Brands
Why Cloverdale Foods Company is Partnering with Hanover Research
“When I joined Cloverdale last year, I had to quickly establish baseline metrics in key markets for multiple brands, and Hanover’s Brand Tracker was an ideal solution.
The Brand Tracker platform turns data into simple visual stories, and makes it easy to communicate brand metrics with various stakeholders throughout my organization. It has helped to inform and validate key strategic decisions when married with additional insights and data from other sources. I look forward to doing a second wave in the future to see how our investments have moved the needle vs. our competition in key markets.”
– Leigh Milander, Vice President of Marketing
