Brand Strategy

Measure, Monitor, and Improve Brand Performance with Key Performance Indicators​

Optimize your brand health

Building and maintaining a healthy brand is easier said than done. Effective measurement is critical to understanding the many factors that impact brand health.

Hanover brand strategy solutions measure the most important metrics for assessing brand health. These metrics ensure you receive a complete picture of your brand’s position in the market and can create an effective brand strategy.

500+ brand strategy projects completed to date

Hanover brand strategy solutions help boost your brand's performance

Brand Equity

Measures the strength of your brand and competing brands while identifying how much the role of branding leads customers to use products or services.

Brand Awareness

Identifies the percent of relevant customers or consumers who are aware of a brand. This is used to establish a baseline metric for measuring RPO of brand-related initiatives and campaigns.

Brand Perception

Gauges customer perceptions, satisfaction, and likelihood to recommend a brand (NPS). This is necessary to understand critical factors for building loyalty and retention.

Brand Tracking

Measures brand health by quantitatively benchmarking customer feedback on a company’s brand and its competitors’ brands over time. In doing this we establish a cadence for measuring change. Explore our Brand Tracker.

Brand Development and Positioning

Measures the consistency of a brand’s message and resonance in the market. This also explores if brand messages resonate as intended.

Content Marketing

Develops thought leadership pieces to generate awareness with media and press or prospect client interest as web content.

Featured Insights

Reports & Briefs
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be…
Reports & Briefs
All companies have a brand, whether they actively work to cultivate one or not. Organizations reap the value of brand equity in two ways:…
Reports & Briefs
40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where your brand falls in…

See how we can improve your brand