Brand Strategy
Build a Winning Brand
Transform brand insight into competitive growth and market advantage
Built for brand decisions
Every engagement translates brand data into clear actions that strengthen positioning, preference, and growth, so teams align and act with confidence.
Decision drivers of customer choice
We uncover the emotional and competitive drivers of consideration, loyalty, and differentiation — so you know what actually influences customer decisions.
Complete view of brand performance
We don’t stop at isolated metrics. We connect awareness, perceptions, and behaviors to show where brand investments can have the greatest impact.
Trusted by 1,000+ companies for brand intelligence
Brand strategy solutions that drive measurable growth
Brand Position and Performance
See how your brand performs and where to act next.
Evaluate brand strength relative to competitors and uncover the emotional and functional drivers of preference to guide portfolio, positioning, and investment decisions.
Monitor brand health over time to evaluate marketing impact, measure campaign ROI, and support strategic and commercial decision-making.
Brand Growth and Differentiation
Win in the market with compelling positioning.
Test and refine value propositions and messaging to ensure differentiation, clarity, and resonance in the market.
Generate proprietary insights that strengthen brand credibility, elevate authority in the category, and support lead generation and awareness-building efforts.
Know what’s driving brand choice and where focused action will deliver growth
Turn brand signals into clear strategy
Data you can trust for high-stakes decisions
Rigorous QA, validation, and transparent methodologies ensure findings hold up to scrutiny and earn confidence across stakeholders.
AI-enabled speed, expert-led brand guidance
Advanced AI-powered analytics surface patterns quickly, while analysts define next steps, so you move faster with clarity.
Clayton Homes Validates Brand Awareness Increases with Hanover Brand Tracking
“We realized the demand for insights was outpacing our team’s growth. For the cost of another full time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research.”
– Kristen Kolb, Senior Insights Strategist at Clayton Homes
Why Once Upon a Farm Organics is Partnering with Hanover Research
“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”
– Katie Marston, CMO and Nicole MacNeill, Brand Manager
Sauer Brands Takes a Data-Based Approach to Drive Customer Loyalty and New Product Development
“We have launched three new brands and brand segments in the last year and Hanover has been there every step of the way for every single one of those brands in understanding how our consumers are going to use these products, when would they most use them, and what would they most use them on.”
– Shon Pagel, Director of Brand and Marketing, Sauer Brands
Why Sigma is Partnering with Hanover Research
“We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.”
– Shawn Munck, Director of Marketing, European Brands
Why Cloverdale Foods Company is Partnering with Hanover Research
“When I joined Cloverdale last year, I had to quickly establish baseline metrics in key markets for multiple brands, and Hanover’s Brand Tracker was an ideal solution.
The Brand Tracker platform turns data into simple visual stories, and makes it easy to communicate brand metrics with various stakeholders throughout my organization. It has helped to inform and validate key strategic decisions when married with additional insights and data from other sources. I look forward to doing a second wave in the future to see how our investments have moved the needle vs. our competition in key markets.”
– Leigh Milander, Vice President of Marketing
Brand data for confident growth decisions
Organizations turn to Hanover when brand decisions need to strengthen positioning, increase differentiation, and drive measurable growth.
Understand where your brand is winning and where it’s losing
Evaluate brand performance across awareness, consideration, and loyalty to identify strengths, opportunities, gaps, and competitive vulnerabilities.
Identify what drives customer decisions
Uncover the emotional and functional drivers behind brand decisions to inform messaging, positioning, and strategy.
Prioritize the biggest opportunities for growth
Focus investment on the audiences, messages, and moments most likely to increase preference, retention, and advocacy.
Track brand performance and prove marketing impact
Monitor brand health over time to evaluate campaign effectiveness and support data-driven investment decisions.
Align leadership around a clear, defensible brand strategy
Replace conflicting assumptions with a single structured view of brand performance leaders can act on with confidence.
Featured Insights
- Reports & Briefs
- Reports & Briefs
- Reports & Briefs
- Reports & Briefs
Learn What It Takes to Generate Actionable Market Insights Organizations don’t invest in market research because they want more data. They invest in market research
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So, you have a question, but you are unsure how to get your answer. Maybe you are wondering who your target audience is or why
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A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of competitors. With a solid brand presence, organizations
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Building and maintaining a healthy brand is critical to organizational health. Strong brands command higher prices, boast reduced customer acquisition costs, and enjoy lower customer
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Move from brand snapshots to continuous, decision-ready tracking that drives action Brand performance is constantly changing, but many organizations struggle to understand what is improving,