Optimize your brand health
Building and maintaining a healthy brand is easier said than done. Effective measurement is critical to understanding the many factors that impact brand health.
Hanover brand strategy solutions measure the most important metrics for assessing brand health. These metrics ensure you receive a complete picture of your brand’s position in the market and can create an effective brand strategy.
Hanover brand strategy solutions help boost your brand's performance
Measures the strength of your brand and competing brands while identifying how much the role of branding leads customers to use products or services.
Identifies the percent of relevant customers or consumers who are aware of a brand. This is used to establish a baseline metric for measuring RPO of brand-related initiatives and campaigns.
Gauges customer perceptions, satisfaction, and likelihood to recommend a brand (NPS). This is necessary to understand critical factors for building loyalty and retention.
Measures brand health by quantitatively benchmarking customer feedback on a company’s brand and its competitors’ brands over time. In doing this we establish a cadence for measuring change.
Measures the consistency of a brand’s message and resonance in the market. This also explores if brand messages resonate as intended.