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Brand Awareness Measure the ROI of branding efforts

How recognizable is your brand?

A high level of brand awareness fosters increased trust and likelihood to purchase for your brand. Understanding current brand awareness is an essential benchmark for determining the success of a marketing strategy and the direction it should take moving forward.

Hanover’s Brand Awareness solution measures critical components of a brand’s recognition so you can gauge current and potential customers’ familiarity with your brand. As a result, you can measure the ROI of your brand initiatives, assess brand health, and identify areas for improvement.

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Hanover Research has completed more than 500 brand strategy projects.

Leverage brand awareness and recognition


Determine if current and potential customers know about the unique qualities of your brand.


Gauge what customers value in brands and products.


Determine how purchasing behaviors have changed.

How it works: Brand Awareness Survey

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Project Kickoff

Hanover Research determines the specific goals of the Brand Awareness survey as well as the best design, administration, and analysis plan.

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Survey Design and Programming

Our survey experts design and program the survey aligned with industry best practices.

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Hanover Research launches the survey through an online survey platform, manages survey administration, monitors response rates, and reviews data quality.

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Analysis, Reporting, and Delivery

Your Hanover team analyzes the survey responses and shares the results with you in a detailed analysis that includes recommendations and significant findings regarding your brand or product’s level of awareness.

Clayton Homes logo

Clayton Homes Validates Brand Awareness Increases with Hanover Brand Tracking

“We realized the demand for insights was outpacing our team’s growth. For the cost of another full time employee, we had the entire Hanover team dedicated to help with big projects that require consistent attention. I felt confident that experienced Hanover analysts were working on my high-priority projects, which in turn freed up my time to accomplish company-wide goals and grow the internal awareness of the Insights Team. This allowed us to contribute to multiple business units and support different departments with strategic research.”

– Kristen Kolb, Senior Insights Strategist at Clayton Homes

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Brand Awareness solution to work

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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