Brand Equity Measure the power and importance of your brand
How does your brand influence purchase decisions?
Knowing how your brand can influence an audience’s actions is critical to building and expanding your market positioning. Hanover’s Brand Equity solution reveals the extent to which your brand influences customers’ purchase decisions and how it compares to the competition.
Hanover surveys potential customers to reveal competitive benchmarking data on your brand’s strengths within the competitive market, revealing insights on how to position your brand.
Hanover Research has completed more than 500 brand strategy projects.
Optimize your brand in your target market
Connection
Strengthen the relationship between customers and your brand.
Insight
Uncover the characteristics your supporters value most.
Opportunity
Learn how to position your brand among competitors.
How it works: Brand Equity Survey
Hanover Research draws from multiple research methodologies—benchmarking, survey research, and data analysis—to help you identify and maximize your market presence.
Project Kickoff
Hanover Research determines the specific goals of the Brand Equity Survey as well as the best design, administration, and analysis plan.
Survey Design and Programming
Hanover’s survey experts design and program the survey.
Fielding
Our team launches the survey through an online survey platform, managing survey administration, monitoring response rates, and reviewing data quality.
Analysis, Reporting, and Delivery
The Hanover Research team reviews the survey responses and shares the results with you in a detailed analysis that includes recommendations and significant findings.
Why Sigma is Partnering with Hanover Research
“We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.”
– Shawn Munck, Director of Marketing, European Brands
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
