Close this search box.

Brand Equity Measure the power and importance of your brand

How does your brand influence purchase decisions?

Knowing how your brand can influence an audience’s actions is critical to building and expanding your market positioning. Hanover’s Brand Equity solution reveals the extent to which your brand influences customers’ purchase decisions and how it compares to the competition.

Hanover surveys potential customers to reveal competitive benchmarking data on your brand’s strengths within the competitive market, revealing insights on how to position your brand.  

Group 26

Hanover Research has completed more than 500 brand strategy projects.

Optimize your brand in your target market


Strengthen the relationship between customers and your brand.


Uncover the characteristics your supporters value most.


Learn how to position your brand among competitors.

How it works: Brand Equity Survey

Hanover Research draws from multiple research methodologies—benchmarking, survey research, and data analysis—to help you identify and maximize your market presence.

1Created with Sketch.

Project Kickoff

Hanover Research determines the specific goals of the Brand Equity Survey as well as the best design, administration, and analysis plan.

2Created with Sketch.

Survey Design and Programming

Hanover’s survey experts design and program the survey.

3Created with Sketch.


Our team launches the survey through an online survey platform, managing survey administration, monitoring response rates, and reviewing data quality.

4Created with Sketch.

Analysis, Reporting, and Delivery

The Hanover Research team reviews the survey responses and shares the results with you in a detailed analysis that includes recommendations and significant findings.


Why Sigma is Partnering with Hanover Research

“We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.”

Shawn Munck, Director of Marketing, European Brands

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Brand Equity solution to work

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: