Brand Tracking Track brand health over time
How does your brand compare to the competition?
Understanding what your customers think of your brand and your competitors is critical to maintaining market share and spotting opportunities for growth.
Brand Tracker is a comprehensive and affordable combination of recurring surveys and dashboard reporting that provides up-to-date brand insights at a glance. Brand Tracker measures the key elements of brand health as compared to your competitors, providing vital answers to critical questions:
- Who has heard of you?
- What do customers think about you?
- Who is buying your product?
- Who isn’t buying your product?
- Are you a preferred brand?
- Do consumers who engage with your brand have an intent to buy?
- Who are your brand advocates?
Brand tracking research has an average ROI of 7x.
Source: Brand Tracking 101 Toolkit
See how brand health leads to successful decision making
Simple
You identify the audience and frequency of reporting and Hanover Research does the rest.
Visual
The dashboard’s visualizations make reporting performance to leadership clear and concise.
Trackable
Ongoing measurement means you can see how brand health shifts over time in relation to marketing efforts and market changes.
How it works
Understand the health of your brand in three easy steps using Hanover’s Brand Tracker.
Define Goals
Collaborate with your dedicated Client Engagement Director to define your brand tracking goals.
Track Your Brand
One-time setup of the competitive brands, brand attributes, and product usage you want to track.
Analyze and Act
Custom survey research, up to 4x faster
Brand Tracking research is delivered through Rapid Insights, Hanover’s proprietary AI-powered analysis platform. Our experts design the study and guide the AI to deliver faster, decision-ready results without compromising rigor. Outputs exceed 99% accuracy, with findings available in as little as 24 hours depending on scope.
Up to 4x faster analysis — with interactive results within 24 hours.
Back-tested accuracy against Hanover’s research catalog.
Expert-designed studies with analyst oversight where it matters most.
Why Cloverdale Foods Company is Partnering with Hanover Research
“When I joined Cloverdale last year, I had to quickly establish baseline metrics in key markets for multiple brands, and Hanover’s Brand Tracker was an ideal solution.
The Brand Tracker platform turns data into simple visual stories, and makes it easy to communicate brand metrics with various stakeholders throughout my organization. It has helped to inform and validate key strategic decisions when married with additional insights and data from other sources. I look forward to doing a second wave in the future to see how our investments have moved the needle vs. our competition in key markets.”
– Leigh Milander, Vice President of Marketing
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership