Content Marketing Create compelling content using proprietary data insights
How can you super-charge your thought leadership?
Effective content marketing educates and informs prospective buyers and demonstrates how you can help them achieve their goals.
Hanover’s Content Marketing solution helps you create assets based on the research of your buyer’s peers or customers. We’ll partner with you to identify topics your customers care most about, and then conduct research in the form of surveys, in-depth interviews, or data analysis. As a result, you’ll have insights that you can use to create compelling thought leadership content that will generate leads, engage customers, and expand brand awareness. Â
Hanover Research has completed more than 500 brand strategy projects.
Power your content marketing with real insights
Develop
Create a stream of high-quality and versatile content.
Attract
Upgrade your content marketing with download-worthy insights.
Succeed
Increase inbound leads with easy-to-read and impactful content.
How it works: Content Marketing
Hanover Research uses both quantitative survey and qualitative research to provide insights related to brand development; delivering comprehensive, actionable insights companies can use as they develop and launch their brands.
Learn
Identify topics and challenges your audience wants to learn more about.
Build
Perform original research including surveys, data analysis, or in-depth interviews to unearth new findings.
Promote
Share findings in compelling, useful formats.
Building a Robust Industry Index for the Auto Care Association
“We value Hanover’s ability to thoroughly contemplate our research questions and execute sophisticated and innovative methodologies that best support our organization’s strategic direction and product division. We view Hanover as a partner in our thought leadership and look forward to working with them on an ongoing basis.”
– Behzad Rassuli, Vice President, Market Intelligence, Auto Care Association
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
