Get a Detailed View of the Customer
Engage customers, reduce customer churn, and drive new sales with comprehensive customer experience insights
Optimize the customer experience with a deeper understanding of their behaviors, perceptions, and preferences.
Hanover simplifies the complex customer journey using insights from customer data, survey results, and first-hand feedback. Using it, you will create an unparalleled customer experience based upon a comprehensive customer view.
76% of companies agree that customer data increases their ROI
Our customer experience insights give you an in-depth view of the customer situation
Provides critical insight into the customer experience, including expectations, preferences, and habits, to understand how to most effectively reach your target audience through quantitative data analysis and qualitative feedback.
Uses cluster analysis or decision modeling to differentiate customers into meaningful groups based on behavioral, attitudinal, demographic and psychographic data. Approaches can include buyer persona creation for each cluster through qualitative research methods such as interviews or focus groups.
Generates nuanced descriptions of buyer groups typically differentiated by a combination of demographic and psychographic characteristics. Approach uses qualitative research methods (e.g., interviews, focus groups, etc.) to generate buyer persona profiles.
Provides comprehensive data on the consumer purchasing experience, including full-sale customer journey mapping, offering insight into decision-making across each stage of the customer lifecycle: awareness, consideration, purchase, and retention.
Provides detailed data on the channels and touchpoints your customers interact with over the course of their buying journey, offering valuable insights to inflect conversion and retention.
This research leverages survey or qualitative methods to explore the motivations and perceptions that help companies understand why they win or lose business.
Identifies key elements of the customer’s experience with a brand, product, and/or service including needs, pain points, and challenges, as well as purchasing behaviors and what attributes are essential. Approach utilizes both quantitative survey and qualitative research to diagnose customer needs and pain points.
Measures customers’ level of satisfaction with a brand, their likelihood to recommend a brand, and loyalty to that brand. Also uses ratings of brand statements and attributes to identify key drivers of satisfaction using quantitative survey methodology.
Ranks and prioritizes leads to improve conversion rates and revenue using logistic regression models on historical sales data to predict conversion for each individual lead.
Betterworks Innovates Sales Outreach and Messaging with Hanover’s Support
We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year.
– Dennis Villahermosa, Senior Director, Product Marketing
Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
“In our mission to center our products around the customer, we strive to regularly incorporate customer feedback into product and service design. We needed to not only understand how customers feel about this equipment, but how they view Manitou and our competing brands as a whole. Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”
– Jeff Weido, Senior Director, Product Management & Marketing
BIC Leverages Hanover Partnership to Access the Consumer Voice
“We want buyers to learn what consumers want, and recognize that the product decisions we make are grounded in research. Because Hanover’s research helps our retail teams build buyer interest, applying this data has resulted in an overall increase in lighter sales.”
– Keith Last, Brand Manager, Lighters
Hanover Research Quantifies Promotion Offers for Princess Cruises
“We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.”
– Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises
Bluescape Explores the Competitive Landscape with Hanover’s Sales Battlecards
The recent sales battlecards study provided by Hanover gave our team invaluable insights into evolving SaaS pricing models and strategies. We use the sales battlecards, in combination with our own internal feature comparison guide, to ensure the sales team is well-equipped for success. The follow-up voice of customer research gave us insights into the customer mindset and expectations. Specifically, it grounded our understanding of the core needs of customers.
– Tom Loza, VP Business Development and David Kung, Director of Product Marketing
