Get a Detailed View of the Customer
Engage customers, reduce customer churn, and drive new sales with comprehensive customer experience insights
Optimize the customer experience with a deeper understanding of their behaviors, perceptions, and preferences.
Hanover simplifies the complex customer journey using insights from customer data, survey results, and first-hand feedback. Using it, you will create an unparalleled customer experience based upon a comprehensive customer view.
Companies that tailor offerings to buyer segments secure 15% more annual profit.
Our customer experience insights give you an in-depth view of the customer situation
Provides critical insight into the customer experience, including expectations, preferences, and habits, to understand how to most effectively reach your target audience through quantitative data analysis and qualitative feedback.
Uses cluster analysis or decision modeling to differentiate customers into meaningful groups based on behavioral, attitudinal, demographic and psychographic data. Approaches can include buyer persona creation for each cluster through qualitative research methods such as interviews or focus groups.
Generates nuanced descriptions of buyer groups typically differentiated by a combination of demographic and psychographic characteristics. Approach uses qualitative research methods (e.g., interviews, focus groups, etc.) to generate buyer persona profiles.
Provides comprehensive data on the consumer purchasing experience, including full-sale customer journey mapping, offering insight into decision-making across each stage of the customer lifecycle: awareness, consideration, purchase, and retention.
Provides detailed data on the channels and touchpoints your customers interact with over the course of their buying journey, offering valuable insights to inflect conversion and retention.
This research seeks to deep dive into rationale for a specific purchase and uses qualitative in-depth interviews to examine purchase drivers and rationale.
Identifies key elements of the customer’s experience with a brand, product, and/or service including needs, pain points, and challenges, as well as purchasing behaviors and what attributes are essential. Approach utilizes both quantitative survey and qualitative research to diagnose customer needs and pain points.
Measures customers’ level of satisfaction with a brand, their likelihood to recommend a brand, and loyalty to that brand. Also uses ratings of brand statements and attributes to identify key drivers of satisfaction using quantitative survey methodology.
Ranks and prioritizes leads to improve conversion rates and revenue using logistic regression models on historical sales data to predict conversion for each individual lead.
Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence
“We were exploring a website redesign as part of our overall effort to increase our brand’s online presence. With this goal in mind, we felt it was important to understand the path that potential customers of solar screen fabrics take in their purchase journey to inform our planning. Hanover’s analysis provided in-depth insights that helped us identify online content and services that will resonate well with customers.”
– Colin Blackford, Director of Strategy & Innovation, Mermet
Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
“In our mission to center our products around the customer, we strive to regularly incorporate customer feedback into product and service design. We needed to not only understand how customers feel about this equipment, but how they view Manitou and our competing brands as a whole. Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”
– Jeff Weido, Senior Director, Product Management & Marketing
BIC Leverages Hanover Partnership to Access the Consumer Voice
“We want buyers to learn what consumers want, and recognize that the product decisions we make are grounded in research. Because Hanover’s research helps our retail teams build buyer interest, applying this data has resulted in an overall increase in lighter sales.”
– Keith Last, Brand Manager, Lighters
Hanover Research Quantifies Promotion Offers for Princess Cruises
“We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.”
– Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises
Bluescape Explores the Competitive Landscape with Hanover’s Sales Battlecards
The recent sales battlecards study provided by Hanover gave our team invaluable insights into evolving SaaS pricing models and strategies. We use the sales battlecards, in combination with our own internal feature comparison guide, to ensure the sales team is well-equipped for success. The follow-up voice of customer research gave us insights into the customer mindset and expectations. Specifically, it grounded our understanding of the core needs of customers.
– Tom Loza, VP Business Development and David Kung, Director of Product Marketing
