Customer JourneyCharting a customer’s path from awareness to conversion
Map out your customer’s journey
Do you know the key touchpoints to influence your customer’s journey for conversion? What needs and expectations motivated their purchase decision? You can gain crucial insights into your customers’ needs, pain points and decision-making process to improve their buying journey and enhance their post-purchase customer experience.
Using quantitative and qualitative data sources, Hanover Research gathers insights and shapes them into a visual map to help you uncover new growth opportunities, optimize marketing efforts and improve operational efficiency. We’ll tailor your map to chart the part of the customer journey that matters to you – whether it’s the buyer journey, customer experience or the entire pre-post journey.
Nearly 90% of professionals using customer journey mapping report increases in customer satisfaction, lower churn rates, and fewer customer complaints.
Customer journey mapping targets the touchpoints that matter most
Foresee
Uncover initial purchasing motivations and triggers.
Strategize
Optimize utilization of resources used for product discovery.
Gain
Increase a customer’s product satisfaction and likelihood to recommend it.
How it works: Customer Journey Mapping
Define Goals and Objectives
Understand your business objectives, target audience and key research questions.
Data Collection
Gather existing research and conduct primary research through qualitative or quantitative methods to hear directly from customers.
Analyze and Create
Hanover experts identify trends, pain points and opportunities along the customer journey to build a visual map.
Monitor & Update
Ongoing research support to track key metrics over time and adjust your strategy as needed.
Custom survey research, up to 4x faster
Customer Journey Mapping is delivered through Rapid Insights, Hanover’s proprietary AI-powered analysis platform. Our experts design the study and guide the AI to deliver faster, decision-ready results without compromising rigor. Outputs exceed 99% accuracy, with findings available in as little as 24 hours depending on scope.
Up to 4x faster analysis — with interactive results within 24 hours.
Back-tested accuracy against Hanover’s research catalog.
Expert-designed studies with analyst oversight where it matters most.
Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
“In our mission to center our products around the customer, we strive to regularly incorporate customer feedback into product and service design. We needed to not only understand how customers feel about this equipment, but how they view Manitou and our competing brands as a whole. Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”
– Jeff Weido, Senior Director, Product Management & Marketing
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership