Customer Satisfaction There is no customer loyalty without customer satisfaction.

What drives customer satisfaction?

A happy customer equals more than revenue. They’re also advocates, ambassadors, and brand promoters. Satisfied customers want to share your brand story with friends, family, coworkers, and others. What are the main components of customer satisfaction? How can you translate that into brand loyalty? Understand loyalty drivers with the Customer Satisfaction solution from Hanover Research.

We create ratings of brand statements and attributes to identify key drivers of satisfaction using quantitative survey methodology. We overlay these learnings with 15 years of experience, grounded in best practices, to create actionable insights to improve customer satisfaction and help you turn customers into advocates.

52% of companies say market research helps them better understand customer needs.

Source: Hanover Research Market Research Impact Report

Customer satisfaction drives business success


Learn what factors influence your customer’s satisfaction.


Alter core aspects of the product, service, and distribution to increase satisfaction.


Satisfied customers result in increased sales and a larger customer base.

How it works: Customer Satisfaction Solution

Identify customers’ level of satisfaction, their likelihood to recommend a brand, and their loyalty to that brand with Hanover’s Customer Satisfaction Survey. Our survey design is highly customizable based on our client’s unique industry, product or service. These data can empower brands to be customer-centric.


BIC Leverages Hanover Partnership to Access the Consumer Voice

“Partnering with Hanover helps BIC better understand our consumers. Our team works across departments to prioritize product launches and refinements, and then uses Hanover as a sounding board to determine the best way to extract consumer needs. We have internal marketers and researchers gathering secondary data, but Hanover helps us to understand on a deeper level how our target audience will respond to specific questions.”

– Keith Last, Brand Manager—Lighters, BIC

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Customer Satisfaction solution to work