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Customer Satisfaction There is no customer loyalty without customer satisfaction.

What drives customer satisfaction?

A happy customer equals more than revenue. They’re also advocates, ambassadors, and brand promoters. Satisfied customers want to share your brand story with friends, family, coworkers, and others. What are the main components of customer satisfaction? How can you translate that into brand loyalty? Understand loyalty drivers with the Customer Satisfaction solution from Hanover Research.

We create ratings of brand statements and attributes to identify key drivers of satisfaction using quantitative survey methodology. We overlay these learnings with 15 years of experience, grounded in best practices, to create actionable insights to improve customer satisfaction and help you turn customers into advocates.

52% of companies say market research helps them better understand customer needs.

Source: Hanover Research Market Research Impact Report

Customer satisfaction drives business success


Learn what factors influence your customer’s satisfaction.


Alter core aspects of the product, service, and distribution to increase satisfaction.


Satisfied customers result in increased sales and a larger customer base.

How it works: Customer Satisfaction Solution

Identify customers’ level of satisfaction, their likelihood to recommend a brand, and their loyalty to that brand with Hanover’s Customer Satisfaction Survey. Our survey design is highly customizable based on our client’s unique industry, product or service. These data can empower brands to be customer-centric.

Why Alliance Laundry Systems is Partnering with Hanover Research

“Hanover’s in-depth interview (IDI) capabilities provided actionable recommendations that our sales and marketing teams will use to speak to our customers in the right way. The research helped us identify gaps and present product packages in a different way. We are highly satisfied with our partnership with Hanover Research.”

– Autumn Brothers, Market & Competitive Intelligence Analyst

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Customer Satisfaction solution to work

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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