Voice of the Customer Gain critical insight into unmet needs with customer feedback
Integrate customer feedback to build and enhance customer loyalty
Driving brand or product success depends on having a deep understanding of what your customers value. Organizations that fully understand the experiences and expectations of their customers are much more likely to adapt products to fit their evolving requirements, thereby fostering customer loyalty. You can get to this level of customer intimacy using needs identification and analysis and audience segmentation and profiling with the Voice of the Customer solution from Hanover Research.
We leverage both quantitative surveys and qualitative feedback to gather and analyze data on your customers’ experiences and expectations. By driving a laser focus on customer needs, you can successfully establish organization-wide customer centricity.
89% of companies say Voice of Customer research is very valuable to their organization.
Identify customer needs and pain points with our Voice of the Customer solution
Identify
Understand which product or service attributes are most/least impactful.
Create
Build and develop products with a customer-centric approach.
Optimize
Hone in on what makes a product or service competitive and the factors that influence customers.
How it works: Voice of the Customer
Reveal Behavioral and Emotional Drivers
Using surveys we measure brand equity or health, customer satisfaction, and customer segmentation or profiling.
Define the Path to Purchase
Using Path to Purchase or Customer Journey Mapping, we identify key inflection points in the buying process.
Unpack the Customer Experience
Using a variety of research methodologies, including survey, data analysis, and qualitative research approaches, we reveal pain points and unmet customer needs.
Evoqua Water Technologies Strengthens its Positioning in the Water Treatment Solutions Market
“Hanover’s recent voice of customer work with us has been insightful and informative as we seek to strengthen our positioning in a few key segments of the water treatment solutions market. The research was both helpful in confirming some previously held hypotheses, as well as uncovering some surprising market insights. The insights from our work together are being shared with leadership at Evoqua and will be supporting our strategy and sales efforts going forward.”
– Walt Kozlowski, Director, Strategic Marketing
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership