Make Decisions with Confidence, Not Guesswork
Prioritize investments and outperform competitors with data-backed insights
In today’s economic environment, resources are limited and the consequences of wrong decisions are heightened. This makes it critical that you identify the right expansion paths for your business. Hanover’s market analysis solution helps you to understand changing market dynamics, uncover new trends, and maximize opportunities to meet your goals and outperform competitors.
Companies using market research to power market analysis decisions that saw increased revenue
Find your competitive edge by making smart decisions with confidence, not guesswork
Identifies and prioritizes markets for exploration and entry, developing a go-to-market strategy in new or adjacent markets, and assessing market demand through advanced modeling.
Estimates market size and calculates TAM (Total Addressable Market) through custom economic modeling to identify the totality of the market.
Analyzes the competitive landscape relevant to your company, product and/or service to identify largest threats within the market and produces in-depth competitor profiles.
Identifies successful strategies for growing market share by increasing sales of existing products through understanding drivers of sales and customers’ needs.
Differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.
Identifies potential influencing factors and innovations on an organization’s sales, distribution channel(s), supply chain, and more revealing information on shifting market dynamics.
Reviews potential companies for M&A opportunity and generates a scoring model to prioritize pursuant companies through an aggregation and analysis of relevant company data.
Learn more about Merger and Acquisition Opportunity Analysis.
Mueller Leverages Market Analysis for Long-Term Product Strategy
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Deron Austin, Sr.; Director of Marketing
3Pillar Global Hones Its Go-to-Market Strategy with Hanover’s Data Backing
Our collaboration with Hanover offered the data backing we needed to build the foundation of our go-to-market strategy in a new vertical. Their final findings were essential in presenting to all of our stakeholders, including a board presentation. We are now moving forward with similar engagements of two additional market segments.
– Heather Combs, Chief Operating Officer
Why Health Language is Partnering with Hanover Research
“Hanover’s secondary research approach to market sizing helped us with our strategic planning process and refreshed our business case to be more accurate. Hanover’s multi-methodology capabilities with secondary and primary research allow us to get a comprehensive view into the size of the market as well as understand our target buyers.”
– Brian Diaz, Sr. Director of Strategy and Marketing
Marmon Water Inc. Makes Important Investment Decision Based on Insights from Hanover Survey
“Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Mohammed Bayati, Senior Vice President Innovation and Growth Strategy
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