Market Analysis

Make Decisions with Confidence, Not Guesswork

Drive growth, sales, and returns—and outperform competitors with data-backed insights

The right growth strategy is critical to success. But how do business leaders know if they’re making the right move? Hanover’s analysts apply in-depth industry knowledge and research expertise to produce actionable insights. As a result, organizations can make decisions that help them expand, outperform competitors, and meet their goals.

Companies using market research to power market analysis decisions that saw increased revenue

Our market analysis will help you make smart growth decisions with confidence, not guesswork

Identifies and prioritizes markets for exploration and entry, developing a go-to-market strategy in new or adjacent markets, and assessing market demand through advanced modeling.

Learn more about Market Entry Strategy.

Estimates market size and calculates TAM (Total Addressable Market) through custom economic modeling to identify the totality of the market.

Learn more about Market Share Identification.

Analyzes the competitive landscape relevant to your company, product and/or service to identify largest threats within the market and produces in-depth competitor profiles.

Learn more about Competitive Analysis.

Identifies successful strategies for growing market share by increasing sales of existing products through understanding drivers of sales and customers’ needs.

Learn more about Market Penetration Strategy.

Differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.

Learn more about Market Segmentation.

Identifies potential influencing factors and innovations on an organization’s sales, distribution channel(s), supply chain, and more revealing information on shifting market dynamics.

Learn more about Trend Analysis.

Reviews potential companies for M&A opportunity and generates a scoring model to prioritize pursuant companies through an aggregation and analysis of relevant company data.

Learn more about Merger and Acquisition Opportunity Analysis.


Corporate, Market Analysis
As the US economy confronts uncertainty across multiple fronts, companies across the economic landscape are looking for ways to reinforce their core markets and…

Featured Insights

Client Testimonials
We decided to partner with Hanover Research because we felt the services Hanover can provide fit LMC’s needs related to labor market, program relevance, enrollment, and retention. We had heard positive feedback about Hanover from...
Infographics, Reports & Briefs
Organic growth remains one of the most difficult targets for companies to consistently hit. Most companies have several options for driving growth, but first…
Reports & Briefs
Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage and grow market share….
Reports & Briefs
Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that increased revenue over the…

Join the 90% of executives who use data to make market entry decisions