Market Analysis

Make Decisions with Confidence, Not Guesswork

Drive growth, sales, and returns—and outperform competitors with data-backed insights

The right growth strategy is critical to success. But how do business leaders know if they’re making the right move? Hanover’s analysts apply in-depth industry knowledge and research expertise to produce actionable insights. As a result, organizations can make decisions that help them expand, outperform competitors, and meet their goals.

Companies using market research to power market analysis decisions that saw increased revenue

Our market analysis will help you make smart growth decisions with confidence, not guesswork

Market Entry Strategy

Identifies and prioritizes markets for exploration and entry, developing a go-to-market strategy in new or adjacent markets, and assessing market demand through advanced modelling.

Market Share Identification

Estimates market size and calculates TAM (Total Addressable Market) through custom economic modeling to identify the totality of the market.

Competitive Analysis

Analyzes the competitive landscape relevant to your company, product and/or service to identify largest threats within the market and produces in-depth competitor profiles.

Sales Territory Mapping

Uses advanced territory analysis to generate geographically bound territories for sales team organization.

Market Penetration Strategy

Identifies successful strategies for growing market share by increasing sales of existing products through understanding drivers of sales and customers’ needs.

Market Segmentation

Differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.

Trend Analysis

Identifies potential influencing factors and innovations on an organization’s sales, distribution channel(s), supply chain, and more revealing information on shifting market dynamics.

Merger and Acquisition Opportunity Analysis

Reviews potential companies for M&A opportunity and generates a scoring model to prioritize pursuant companies through an aggregation and analysis of relevant company data.

Featured Insights

Reports & Briefs
Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage and grow market share….
Reports & Briefs
Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that increased revenue over the…
Reports & Briefs
Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for driving growth, from launching…

Join the 90% of executives who use data to make market entry decisions