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Market Analysis

Make Decisions with Confidence, Not Guesswork

Prioritize investments and outperform competitors with data-backed insights

In today’s economic environment, resources are limited and the consequences of wrong decisions are heightened. This makes it critical that you identify the right expansion paths for your business. Hanover’s market analysis solution helps you to understand changing market dynamics, uncover new trends, and maximize opportunities to meet your goals and outperform competitors.

Companies using market research to power market analysis decisions that saw increased revenue

Find your competitive edge by making smart decisions with confidence, not guesswork

Identifies and prioritizes markets for exploration and entry, developing a go-to-market strategy in new or adjacent markets, and assessing market demand through advanced modeling.

Learn more about Market Entry Strategy.

Estimates market size and calculates TAM (Total Addressable Market) through custom economic modeling to identify the totality of the market.

Learn more about Market Share Identification.

Analyzes the competitive landscape relevant to your company, product and/or service to identify largest threats within the market and produces in-depth competitor profiles.

Learn more about Competitive Analysis.

Identifies successful strategies for growing market share by increasing sales of existing products through understanding drivers of sales and customers’ needs.

Learn more about Market Penetration Strategy.

Differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.

Learn more about Market Segmentation.

Identifies potential influencing factors and innovations on an organization’s sales, distribution channel(s), supply chain, and more revealing information on shifting market dynamics.

Learn more about Trend Analysis.

Reviews potential companies for M&A opportunity and generates a scoring model to prioritize pursuant companies through an aggregation and analysis of relevant company data.

Learn more about Merger and Acquisition Opportunity Analysis.

Featured Insights

Whether they want to discover new opportunities or identify hidden risks, companies need a data-driven understanding of their markets. That’s why 71% of business…
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Featured Blogs

Many companies add new products and features to their portfolio to respond to emerging customer needs, surpass competitors, and grow their market share.     But…
When launching a new or optimizing an existing product, most companies focus on the initial steps of product development. They research the target market,…

Join the 90% of executives who use data to make market entry decisions

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