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Competitive Analysis Identify your competitors' next move

Categorize and evaluate your competitors to understand their strengths and weaknesses in comparison to your own

Every business faces competition—but how can your company get the edge on your competition and growing threats?

The Hanover Research Competitive Analysis solution fuses insights gained from multiple sources including trade publications, investor presentations, and industry reports. We collect, curate, and deliver competitive and market intelligence across your entire competitive landscape. This allows you to arm your frontline staff with consumable competitive strategies they can use every day.

Companies that frequently conduct market research are 20 percentage points more likely to enter into a new market than those that do not.

Source: Hanover Research Market Research Impact Report

Proactively address potential threats with competitive analysis insights


Locate the biggest threat to your sales, market share, or brand position.


Know where you are strong, where you are weak, and where there is an untapped opportunity to stand out in a competitive market.


Make improvements, adjust strategies, and buttress your market position against rivals.

Key components: Competitive Analysis

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Competitor Saturation Analysis

Detailed competitor saturation analysis of new and up-and-coming product and service offerings in a given market that indicate competitor intensity and potential for entry or differentiation.

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Competitor Profiles

Competitor profiles that can yield valuable information on key competitor market strategies based on a comprehensive analysis of corporate communications/filings, news, marketing campaigns, and product offerings.

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SWOT Analysis

SWOT analysis detailing your organization’s strengths, weaknesses, opportunities for growth, and threats to your market position based on the competitive environment, innovation trends, and regulatory movements.

Mueller Company logo

Mueller Leverages Market Analysis for Long-Term Product Strategy

“Our experience over the last couple of years with Hanover has certainly exceeded expectations. I can truly say that our management team here at Mueller now thinks of Hanover first when they have research, survey, or business intelligence needs. This reflects the high quality of the deliverables, the meticulous execution of projects, and the professionalism, business acumen, and promptness of the Hanover project management and client services team.”

– Deron Austin, Sr.; Director of Marketing

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Competitive Analysis solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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