Grow revenue, customer share, and product reach by expanding into the right markets
There are always new markets that seem like attractive opportunities—but how do you make the most informed decision and minimize the risk around the entry decision? Do you have a clear understanding of the market’s growth opportunities and limitations?
The Hanover Research Market Entry solution comprises two methodologies, Go-to-Market Strategy and Market Demand. Using advanced research and modeling techniques using sources such as financial filings, industry reports, and macroeconomic indicators, we turn the risk-reward ratio of large market investments in your favor.
Source: Hanover Research Market Research Impact Report
Make a well-informed decision by allowing us to explore your opportunities
Know which markets are most attractive and are worth exploring.
Predict future market demand with advanced modeling.
Increase customer base, sales, and brand penetration with new venues.
Key components: Market Entry
Baltimore Aircoil Company Develops HVAC Purchasing Strategy for New International Market
“We turned to Hanover to better understand the product needs and purchasing behaviors of those involved in the selection, installation, and operation of heat rejection equipment in a new international market. We specifically explored these needs and trends within the three major segments of HVAC, industrial, and refrigeration equipment.”
– Andrew Karl, Global Director, Market Strategy, Baltimore Aircoil Company
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Ongoing research agenda adapts with your organization’s needs
200+ analysts with advanced research expertise
Annual, fixed-fee model delivers shared costs and benefits
Exclusive account and research teams ensure strategic partnership