Market Entry Find your best growth opportunity
Grow revenue, customer share, and product reach by expanding into the right markets
There are always new markets that seem like attractive opportunities—but how do you make the most informed decision and minimize the risk around the entry decision? Do you have a clear understanding of the market’s growth opportunities and limitations?
The Hanover Research Market Entry solution comprises two methodologies, Go-to-Market Strategy and Market Demand. Using advanced research and modeling techniques using sources such as financial filings, industry reports, and macroeconomic indicators, we turn the risk-reward ratio of large market investments in your favor.
Companies that conduct market research are 33% more likely to enter an adjacent market.
Make a well-informed decision by allowing us to explore your opportunities
Prioritize
Know which markets are most attractive and are worth exploring.
Forecast
Predict future market demand with advanced modeling.
Expand
Increase customer base, sales, and brand penetration with new venues.
Key components: Market Entry
Market Demand
Estimates the market size through modeling, uncovers key trends and innovations relevant to the market and assesses the competitive landscape.
Go-to-Market Strategy
Identifies the mix of competitors and/or key players in new or adjacent markets via an analysis of competing/new/adjacent products/services in the market, sales channel trends, key customer segments, and pricing strategies.
Baltimore Aircoil Company Develops HVAC Purchasing Strategy for New International Market
“Expanding into a new market requires intensive research into the products customers need, their most preferred brands, what attributes they consider highly important, and more. As we honed our strategy for expanding into a new international market, we needed data-driven research to inform key business decisions.”
— Preston Blay, Vice President, Global Marketing, Baltimore Aircoil Company
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership