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Market Entry Find your best growth opportunity

Grow revenue, customer share, and product reach by expanding into the right markets

There are always new markets that seem like attractive opportunities—but how do you make the most informed decision and minimize the risk around the entry decision? Do you have a clear understanding of the market’s growth opportunities and limitations?

The Hanover Research Market Entry solution comprises two methodologies, Go-to-Market Strategy and Market Demand. Using advanced research and modeling techniques using sources such as financial filings, industry reports, and macroeconomic indicators, we turn the risk-reward ratio of large market investments in your favor.

Companies that frequently conduct market research are 20 percentage points more likely to enter into a new market than those that do not.

Source: Hanover Research Market Research Impact Report

Make a well-informed decision by allowing us to explore your opportunities


Know which markets are most attractive and are worth exploring.


Predict future market demand with advanced modeling.


Increase customer base, sales, and brand penetration with new venues.

Key components: Market Entry​

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Market Demand

Estimates the market size through modeling, uncovers key trends and innovations relevant to the market and assesses the competitive landscape.

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Go-to-Market Strategy

Identifies the mix of competitors and/or key players in new or adjacent markets via an analysis of competing/new/adjacent products/services in the market, sales channel trends, key customer segments, and pricing strategies.

Baltimore Aircoil Company Develops HVAC Purchasing Strategy for New International Market

“We turned to Hanover to better understand the product needs and purchasing behaviors of those involved in the selection, installation, and operation of heat rejection equipment in a new international market. We specifically explored these needs and trends within the three major segments of HVAC, industrial, and refrigeration equipment.”

– Andrew Karl, Global Director, Market Strategy, Baltimore Aircoil Company

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Market Entry solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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