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Market Segmentation Identify and target the most viable sectors and sub-markets

Do you have a full understanding of your key market segments?

Customers have unique needs and buying patterns. Dividing your total market into smaller, more cohesive, groups may seem like an overwhelming task, but it enables you to better target your offering and increase sales.

Hanover’s Market Segmentation solutions differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.

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58% of companies that conduct research into their markets see at least 4x ROI.

Identify and target the most promising market segments with the most impactful messaging


Identify and capture the right sector angle with targeted messaging.


Improve competitive positioning with tailored offerings.


Increase the efficiency of marketing and sales efforts.

How it works: Market Segmentation

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Quantitative Survey

Hanover will design, field, and analyze data from a quantitative online survey based on behavioral, attitudinal, demographic, and psychographic data from existing and potential customers.

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Cluster Analysis

Survey results are used to cluster or segment the respondents into meaningfully similar groups, based on their responses to questions to identify patterns of behavior or preferences.

Sylvan Validates Market Presence and Diversifies Product Portfolio Using Hanover Surveys

“Hanover’s secondary research approach to market sizing helped us with our strategic planning process and refreshed our business case to be more accurate. Hanover’s multi-methodology capabilities with secondary and primary research allow us to get a comprehensive view into the size of the market as well as understand our target buyers.”

– Brian Diaz, Sr. Director of Strategy and Marketing, Health Language, Sylvan Learning

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Market Segmentation solution to work

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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