Market Segmentation Identify and target the most viable sectors and sub-markets
Do you have a full understanding of your key market segments?
Customers have unique needs and buying patterns. Dividing your total market into smaller, more cohesive, groups may seem like an overwhelming task, but it enables you to better target your offering and increase sales.
Hanover’s Market Segmentation solutions differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.
58% of companies that conduct research into their markets see at least 4x ROI.
Identify and target the most promising market segments with the most impactful messaging
Target
Identify and capture the right sector angle with targeted messaging.
Compete
Improve competitive positioning with tailored offerings.
Profit
Increase the efficiency of marketing and sales efforts.
How it works: Market Segmentation
Quantitative Survey
Hanover will design, field, and analyze data from a quantitative online survey based on behavioral, attitudinal, demographic, and psychographic data from existing and potential customers.
Cluster Analysis
Survey results are used to cluster or segment the respondents into meaningfully similar groups, based on their responses to questions to identify patterns of behavior or preferences.
Custom survey research, up to 4x faster
Market Segmentation research is delivered through Rapid Insights, Hanover’s proprietary AI-powered analysis platform. Our experts design the study and guide the AI to deliver faster, decision-ready results without compromising rigor. Outputs exceed 99% accuracy, with findings available in as little as 24 hours depending on scope.
Up to 4x faster analysis — with interactive results within 24 hours.
Back-tested accuracy against Hanover’s research catalog.
Expert-designed studies with analyst oversight where it matters most.
Evoqua Water Technologies Strengthens its Positioning in the Water Treatment Solutions Market
“Hanover’s recent voice of customer work with us has been insightful and informative as we seek to strengthen our positioning in a few key segments of the water treatment solutions market. The research was both helpful in confirming some previously held hypotheses, as well as uncovering some surprising market insights. The insights from our work together are being shared with leadership at Evoqua and will be supporting our strategy and sales efforts going forward.”
– Walt Kozlowski, Director, Strategic Marketing
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership