Market Segmentation Identify and target the most viable sectors and sub-markets
Do you have a full understanding of your key market segments?
Customers have unique needs and buying patterns. Dividing your total market into smaller, more cohesive, groups may seem like an overwhelming task, but it enables you to better target your offering and increase sales.
Hanover’s Market Segmentation solutions differentiates existing and potential customers into meaningful groups based on behavioral, attitudinal, demographic, and psychographic data including the response to market relevant factors using quantitative survey research.
58% of companies that conduct research into their markets see at least 4x ROI.
Identify and target the most promising market segments with the most impactful messaging
Target
Identify and capture the right sector angle with targeted messaging.
Compete
Improve competitive positioning with tailored offerings.
Profit
Increase the efficiency of marketing and sales efforts.
How it works: Market Segmentation
Quantitative Survey
Hanover will design, field, and analyze data from a quantitative online survey based on behavioral, attitudinal, demographic, and psychographic data from existing and potential customers.
Cluster Analysis
Survey results are used to cluster or segment the respondents into meaningfully similar groups, based on their responses to questions to identify patterns of behavior or preferences.
Sylvan Validates Market Presence and Diversifies Product Portfolio Using Hanover Surveys
“Hanover’s secondary research approach to market sizing helped us with our strategic planning process and refreshed our business case to be more accurate. Hanover’s multi-methodology capabilities with secondary and primary research allow us to get a comprehensive view into the size of the market as well as understand our target buyers.”
– Brian Diaz, Sr. Director of Strategy and Marketing, Health Language, Sylvan Learning
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
