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Market Share Achieve your growth goals with market share insights

Find out if the market is big enough to achieve your growth goals

New markets offer rich opportunities but understanding the size and strength of market demand is critical to tapping into them. Sizing demand might be burdensome, but using a data-driven approach can illuminate opportunities missed by competitors.

The Hanover Research Market Share solution estimates your market size and calculates the Total Addressable Market (TAM). It achieves this through custom economic modeling. Hanover Research also conducts secondary research and review applicable secondary domain sources, including financial filings and relevant market data.

More than 6 in 10 companies prioritize growing market share in their current markets.

Source: Hanover Research Market Analysis Report

Target your growth plans at the most in-demand markets


Locate and focus your efforts on markets that have the biggest demand potential.


Analyze the size and elasticity of market demand.


Direct your efforts at the markets with the most attractive demand.

How it works: Market Share​

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Estimate the Market Size

Through examining key market dynamics, we will model the total size of the market and assess the competitive landscape through an examination of key market dynamics, including:

  • Secondary domain sources like news articles, trade publications, company websites and investor presentations, industry reports, financial filings, and other relevant sources.
  • Relevant market data such as macroeconomic indicators, industry forecasts, etc.
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Size the Total Market Opportunity

Using a Total Addressable Market (TAM) Analysis, Hanover Research will identify the total market demand for a product or service through custom economic modeling that identifies the totality of the market.

wolters kluwer health language

Why Health Language is Partnering with Hanover Research

“Hanover’s secondary research approach to market sizing helped us with our strategic planning process and refreshed our business case to be more accurate. Hanover’s multi-methodology capabilities with secondary and primary research allow us to get a comprehensive view into the size of the market as well as understand our target buyers.”

– Brian Diaz, Sr. Director of Strategy and Marketing

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Market Share solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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