Prospect Scoring Maximize sales by prioritizing prospects most likely to close

Quantifiable measurement of the most promising markets and the most attractive leads

All leads aren’t created equal and separating “promising” leads from “poor” ones is subjective and time consuming. Leveraging data to assess market and customer attractiveness helps sales teams prioritize their efforts and drive revenue.

The Hanover Research Prospect Scoring solution helps organizations avoid these risks. We help your company find the right location, confirm what customers there actually need, and have a quantifiable way to prioritize the most promising sales prospects, which allows you to allocate your sales team effectively.

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68% of companies that reported increased revenue in the last 12 months used market research to do so.

Source: Hanover Research Market Research Impact Report

Maximize lead conversion with a more rigorous sales outreach


Identify the contours of your sales territory and where you should be focusing your sales efforts.


Define the market by location and then pinpoint what those customers specifically need.


Focus your resources on the most promising sales prospects.

How it works: Prospect Scoring

Hanover Research draws from multiple research methodologies—benchmarking, survey research, and data analysis—to help you identify and maximize your territory planning.

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Market Exploration

Identifies the most promising markets for your expansion, gathering high-level data for each market of interest. Our Location Optimizer dashboard will allow you to identify and compare locations of interest in a specific industry, beneficial for identifying potential companies for M&A purposes, finding ideal suppliers, locating key geographies for customer targeting, and identifying optimal locations for new plants, offices, or facilities.

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Customer Needs Segmentation Survey

Measures needs, perceptions, preferences, and purchasing behaviors among key customer groups in the sales territory.

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Prospect Scoring Model

Ranks and prioritizes prospects based on statistical modeling of sales data and indicators, allowing you to effectively target higher probability prospects to improve both conversion rates and revenue.

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Friedrich Air Conditioning Creates Sales Dashboard

“Hanover took all of our sales data and created an actionable dashboard for the team. It is the BEST money we ever spent on research and consulting work.” – Bob McGahan, CFO

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Prospect Scoring solution to work for you