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Package Design Make your products stand out with engaging package design

Attract customers with captivating product packaging

First impressions are everything when it comes to product sales — and your packaging is often the first thing potential customers see. The right package design draws in customers and helps you stand out from competitors, but are you leveraging that power in your designs?

Using data-driven best practices and insights, Hanover evaluates package type, design, imagery, color, and more to ensure your packaging not only reflects your brand, but does it justice. We help you hone in on product packaging that attracts customers and ultimately compels them to buy.

0 in 10
The number of executives who say package design testing is very or extremely important to the product development process

Develop package designs that grab attention and spark interest


Create packaging that resonates with customers and entices them to buy.


Identify the optimal imagery, colors, and layout most likely to stand out among the competition.


Design packaging that best communicates product benefits and represents your brand.

How it Works: Package Design

Hanover’s primary research experts will design questionnaires to collect insights from your target audience and provide recommendations to assist in the design and launch of product packaging. Methodologies include:

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Quantitative Survey

We design, field, and analyze an online quantitative survey to gather consumer perceptions on your current package design and how it compares to potential new package designs and to your competitors’. Key measurements include appeal, purchase intent, and brand fit.

2Created with Sketch.

Qualitative Interviews

We conduct focus groups or in-depth interviews to dive deeper into the key motivations behind consumer preferences for package designs and gather qualitative feedback on packaging design concepts.


BIC Leverages Hanover Partnership to Access the Consumer Voice

“We act upon Hanover’s data immediately to inform marketing decisions. Findings from Hanover reports often illuminate new insights we were unaware of previously, and these insights frequently boil up to the executive level in product presentations to then be integrated into BIC’s larger business strategy.”

– Keith Last, Brand Manager—Lighters, BIC

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of Hanover’s Package Design solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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