Package Design Make your products stand out with engaging package design
Attract customers with captivating product packaging
First impressions are everything when it comes to product sales — and your packaging is often the first thing potential customers see. The right package design draws in customers and helps you stand out from competitors, but are you leveraging that power in your designs?
Using data-driven best practices and insights, Hanover evaluates package type, design, imagery, color, and more to ensure your packaging not only reflects your brand, but does it justice. We help you hone in on product packaging that attracts customers and ultimately compels them to buy.
Source: The State of Product Development
Develop package designs that grab attention and spark interest
Engaging
Create packaging that resonates with customers and entices them to buy.
Captivating
Identify the optimal imagery, colors, and layout most likely to stand out among the competition.
Memorable
Design packaging that best communicates product benefits and represents your brand.
How it Works: Package Design
Hanover’s primary research experts will design questionnaires to collect insights from your target audience and provide recommendations to assist in the design and launch of product packaging. Methodologies include:
Quantitative Survey
We design, field, and analyze an online quantitative survey to gather consumer perceptions on your current package design and how it compares to potential new package designs and to your competitors’. Key measurements include appeal, purchase intent, and brand fit.
Qualitative Interviews
We conduct focus groups or in-depth interviews to dive deeper into the key motivations behind consumer preferences for package designs and gather qualitative feedback on packaging design concepts.
BIC Leverages Hanover Partnership to Access the Consumer Voice
“We act upon Hanover’s data immediately to inform marketing decisions. Findings from Hanover reports often illuminate new insights we were unaware of previously, and these insights frequently boil up to the executive level in product presentations to then be integrated into BIC’s larger business strategy.”
– Keith Last, Brand Manager—Lighters, BIC
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
