Pricing Strategy Create a competitive, data-driven pricing strategy
Stay competitive with a pricing strategy that boosts revenue and maximizes market share
An ineffective or faulty pricing strategy can cost a company potential revenue. Price too high and you lose customers. Price too low and you leave money on the table.
A data-driven pricing strategy helps ensure your price is right. Using advanced data analytics, Hanover Research helps you find the optimal price point to maximize revenue and market share. As a result, you’ll gain insight into how prices affect sales and develop a pricing strategy that reflects what the market will bear.
Develop a data-driven pricing strategy
Maximize Sales
Increase Revenue
Satisfy Customers
Hanover’s Pricing Strategy Solution
Our Pricing Strategy solution helps you determine the optimal pricing for your product using advanced analysis approaches, including:
Price Elasticity
Uses historical data to determine how sensitive customers are to price increases via regression analysis.
Price Optimization
Identifies the optimal price point by modeling product and pricing configurations using conjoint analysis of survey results.
Price Testing
Uses monadic price testing or price laddering to examine respondents’ likelihood of purchasing products at set prices and identifies optimal price points to balance revenue and market penetration.
Hanover’s Research-Based Insight Drives New Product Development
“Hanover’s predictions and estimates were right in line with the actual price tradeoff and acquisition rates we experienced during product launch. Our leadership team regularly says that this is the most heavily and thoroughly researched NPD launch that they’ve ever been part of.”
—Kevin Manzel, Director of Innovation, The Teaching Company
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
