Pricing Strategy Create a competitive, data-driven pricing strategy
Stay competitive with a pricing strategy that boosts revenue and maximizes market share
An ineffective or faulty pricing strategy can cost a company potential revenue. Price too high and you lose customers. Price too low and you leave money on the table.
A data-driven pricing strategy helps ensure your price is right. Using advanced data analytics, Hanover Research helps you find the optimal price point to maximize revenue and market share. As a result, you’ll gain insight into how prices affect sales and develop a pricing strategy that reflects what the market will bear.
Develop a data-driven pricing strategy
Maximize Sales
Increase Revenue
Satisfy Customers
Hanover’s Pricing Strategy Solution
Our Pricing Strategy solution helps you determine the optimal pricing for your product using advanced analysis approaches, including:
Price Elasticity
Uses historical data to determine how sensitive customers are to price increases via regression analysis.
Price Optimization
Identifies the optimal price point by modeling product and pricing configurations using conjoint analysis of survey results.
Price Testing
Uses monadic price testing or price laddering to examine respondents’ likelihood of purchasing products at set prices and identifies optimal price points to balance revenue and market penetration.
Hanover Research Quantifies Promotion Offers for Princess Cruises
“We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.”
– Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
