Pricing Strategy Create a competitive, data-driven pricing strategy

Stay competitive with a pricing strategy that boosts revenue and maximizes market share

An ineffective or faulty pricing strategy can cost a company potential revenue. Price too high and you lose customers. Price too low and you leave money on the table.

A data-driven pricing strategy helps ensure your price is right. Using advanced data analytics, Hanover Research helps you find the optimal price point to maximize revenue and market share. As a result, you’ll gain insight into how prices affect sales and develop a pricing strategy that reflects what the market will bear. 

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The amount of products that fail in the pricing stage.

Develop a data-driven pricing strategy

Maximize Sales

Understand and leverage market tolerance for pricing.

Increase Revenue

Maximize margins by uncovering the total price potential.

Satisfy Customers

Establish a price point that matches customer expectations.

Hanover’s Pricing Strategy Solution

Our Pricing Strategy solution helps you determine the optimal pricing for your product using advanced analysis approaches, including:

Price Elasticity

Uses historical data to determine how sensitive customers are to price increases via regression analysis.

Price Optimization

Identifies the optimal price point by modeling product and pricing configurations using conjoint analysis of survey results.

Price Testing

Uses monadic price testing or price laddering to examine respondents’ likelihood of purchasing products at set prices and identifies optimal price points to balance revenue and market penetration.

The Teaching Company

Hanover’s Research-Based Insight Drives New Product Development

“Hanover’s predictions and estimates were right in line with the actual price tradeoff and acquisition rates we experienced during product launch. Our leadership team regularly says that this is the most heavily and thoroughly researched NPD launch that they’ve ever been part of.”

—Kevin Manzel, Director of Innovation, The Teaching Company

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Pricing Strategy solution to work for you