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Pricing Strategy Create a competitive, data-driven pricing strategy

Stay competitive with a pricing strategy that boosts revenue and maximizes market share

An ineffective or faulty pricing strategy can cost a company potential revenue. Price too high and you lose customers. Price too low and you leave money on the table.

A data-driven pricing strategy helps ensure your price is right. Using advanced data analytics, Hanover Research helps you find the optimal price point to maximize revenue and market share. As a result, you’ll gain insight into how prices affect sales and develop a pricing strategy that reflects what the market will bear. 

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The amount of products that fail in the pricing stage.

Develop a data-driven pricing strategy

Maximize Sales

Understand and leverage market tolerance for pricing.

Increase Revenue

Maximize margins by uncovering the total price potential.

Satisfy Customers

Establish a price point that matches customer expectations.

Hanover’s Pricing Strategy Solution

Our Pricing Strategy solution helps you determine the optimal pricing for your product using advanced analysis approaches, including:

Price Elasticity

Uses historical data to determine how sensitive customers are to price increases via regression analysis.

Price Optimization

Identifies the optimal price point by modeling product and pricing configurations using conjoint analysis of survey results.

Price Testing

Uses monadic price testing or price laddering to examine respondents’ likelihood of purchasing products at set prices and identifies optimal price points to balance revenue and market penetration.

Princess Cruises

Hanover Research Quantifies Promotion Offers for Princess Cruises

“We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.”

– Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Pricing Strategy solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

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